Reports to: Associate Director of Editorial
Department: Marketing and Communications
Note: This is an on-site position.
About Central Park and the Central Park Conservancy:
Central Park is one of the most famous and beloved urban public spaces in the world. Designed by Frederick Law Olmsted and Calvert Vaux in 1857, the 843-acre park was the first purpose-built public park in the country and is a National Historic Landmark. The Central Park Conservancy, a private not-for-profit organization, was founded in 1980 to rescue the Park which had fallen into serious disrepair. Since that time, the Conservancy has overseen the investment of over $1 billion in the restoration of the Park, and now hosts over 40 million visitors a year.
The Conservancy’s mission is to preserve and celebrate Central Park as a sanctuary from the pace and pressures of city life, enhancing the enjoyment and wellbeing of all. The City of New York has formally entrusted the care of the Park to the Conservancy which is responsible for every aspect of the Park’s care, including landscape maintenance, capital improvements, and the visitor experience. Committed to sharing the best practices in urban park management, the Conservancy also serves as a resource for other NYC parks and for public-private partnerships around the world. The Conservancy employs over 300 people and has an annual operating budget of $80 million.
The Senior Marketing Writer & Editor is an integral part of the Marketing & Communications team, developing content—under the direction of the Associate Director of Editorial—for internal and external audiences that increase engagement and help further the Conservancy’s business goals of raising the public profile of the organization to widen our base of support. The role requires a strong storyteller with experience translating brands into cross-platform content that engages Park users, donors, advocates, and local New Yorkers.
The ideal candidate can craft engaging and effective copy, varying tone and style based on the project, audience, and platform. This position will collaborate with other team members to develop promotional concepts, while writing copy that drives conversions and meets business objectives. You must be detail oriented and a stickler for grammar and accuracy.
· Write and edit copy that supports the Marketing and Communications team under the direction of the Associate Director of Editorial
· Ensure content pieces across the organization have a consistent tone, style, and voice that reflect the overall brand of the Conservancy
· Quickly and precisely copy-edit various materials, including emails, web copy, brochures, and newsletters, for grammar and style
· With direction, manage all aspects of copy production for the following projects, including research, writing, editing, and internal approvals, including:
-monthly email newsletters,
-quarterly print donor “Insider” newsletter,
-social media campaigns, advertisements, and other print and digital collateral
· Act as main point of contact for website edits; write landing page and UX copy for the Conservancy website
· Conduct interviews and research for long-form pieces, including magazine articles, guides to the Park, Q&As, internal and external communications
· Under direction of Associate Director of Editorial, serve as a writer cross-departmentally, including providing writing support for the Conservancy’s annual report and fundraising campaigns
· Bachelor’s degree or equivalent combination of education and experience.
· 5-7 years of commensurate experience
· Exceptional writing, editing, and proofreading skills; meticulous attention to detail, and ability to work both quickly and accurately
· Ability to identify and innovatively meet the logistical needs of multiple projects simultaneously
· Experience working in Content Management Systems and Google Analytics
· Success in working creatively and collaboratively on a tight-knit team, as well as functioning independently
· Strong written and verbal communication skills; a can-do, collaborative attitude; ability to work with stakeholders across the organization
· Ability to work in fast-paced, flexible setting and handle large volume of work
· Excellent follow-up and follow-through skills
· A demonstrated interest in environmental concerns and greenspaces
· Familiarity with the Chicago Manual of Style
· Good visual design sense
· Willingness to work occasional evenings and weekends
Candidates should provide a resume and cover letter, as well as 2–3 recent writing samples (ideally spanning different media) and will be expected to take an editing test.
Salary range: $77K to $84K based on experience.
Establishment and maintenance of a safe work environment is the shared responsibility of this organization and employees at every level. The Conservancy will make every effort to assure a safe environment and be in compliance with federal, state, and local safety regulations. Employees are expected to obey safety rules and to exercise caution in all their work activities. Accordingly, employees should be aware of any hazards, which could cause an injury or accident (e.g., spills, obstacles in walkways, etc.). If an employee discovers a potential dangerous condition, he/she should alert other employees and notify his/her supervisor immediately.
Physical Demands - employees with disabilities must meet qualification standards that are job-related and consistent with business necessity and must be able to perform the essential functions of the position, with or without reasonable accommodation.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Duties, responsibilities and activities may change at any time with or without notice.