Overview

Position Summary

 

As Director, Digital Partnerships, your role entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and supporting the team managing all deliverables for these clients. Within Performance Acceleration Team, you will drive the use of analytics to make short-term and long-term investment decisions and align with all teams to ensure that best practices are being followed, and optimization tactics align to each KPI.
 
With coordination from your team and all other crafts, you will take the lead reviewing media plans and make suggestions based on audience segmentation, optimizations and budget shifts based on performance. You will be a thought leader in how to improve the way we work as an agency with all partners – internal and external. 

 

Key Responsibilities

 

Client 
  • Lead communication with client as it relates to performance improvement
  • Provide recommendations to drive greater efficiency and results for clients across digital channels
  • Create executive level summaries and progress updates and impact reports providing actionable insights on media performance and optimizations
  • Establish test & learn data opportunities and hypotheses to improve performance
  • Provide thought leadership to media best practices, data partners, audience segmentation, research vendor POVs, selection and RFPs, as appropriate

Internal 
  • Align closely with the Programmatic, Social and Digital teams who will be implementing the plans and buys
  • Collaborate with teams to deploy audience first, data driven media planning and execution
  • Monitor campaigns on a daily/weekly/ monthly basis providing optimization feedback to activation teams, trouble-shooting errors and ultimately maximizing performance
  • Perform analysis on the Media mix rationale, budget distribution, forecasting and phasing of targets
  • Oversight of trading on a weekly, monthly, quarterly basis to gain the best ROAS possible with the investment
  • Drive audience 1st and data driven marketing solutions across digital planning and ensure campaigns are managed in a manner to facilitate robust measurement and data hygiene
  • Develop cohesive digital cross-channel recommendations and plans (search, social and programmatic) 
  • Facilitate tagging strategies and accurate tracking for conversion and remarketing
  • Leverage and incorporate into plans IPG audience assets and capabilities such as Acxiom and AMP data solutions and services
  • Work with client CRM, DMP teams for audience segmentation strategy and audience activation
  • Interpret data delivered by the analytics and reporting team on a regular basis for optimization and recommendations
  • Oversight of operations strategy – tagging, ad-tech tool recommendation and tech stack utilization
  • Support the end-to-end performance process
  • Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
  • Manage reporting and analytic requirements along with reporting cadence – working  closely with Analytics to develop weekly, monthly and quarterly insight presentations
  • Detect overlaps and duplicative audiences and inventory across digital channels and partners to optimize digital recommendations
  • Collaborate with global counterpoints to establish Global best practices for Performance from the NY Hub
  • Identify and drive incremental scope development, leveraging IPG audience assets and tools

Commercial
  • Contribute to the profitability of primary accounts, and involvement of SBU 

New Business
  • Contributor to new business as required

Prioritization: 
  • 20% Client
  • 60% Internal
  • 20% Commercial

 
Key Performance Indicators (KPI’s): 
 
Client
  • Improved optimization tactics across all digital channels
  • Improved performance against core business objectives
  • Strong feedback from client teams on management of clients’ Performance Media

Internal
  • Clear & actionable frameworks for how we engage with SBU partners (search, social, programmatic)
  • Increase in SBU media spend from improved performance against KPIs
  • Increase in AMP and Acxiom data usage
  • Improved standardization in media approach and best practices across accounts

Commercial
  • Contributor to SBU revenue growth (client base)
  • Contributor to organic revenue growth (client base)

 

Desired Skills & Experience

 

  • 7+ years in digital media planning, execution & management 
  • 4+ years in demand gen channels (search, social, or programmatic)
  • Proven ability to make holistic, cross-channel recommendations and optimizations – from both a strategic/birds eye view to a technical implementation
  • Experience in building audience based and performance based media plans using outcomes and KPIs to determine digital partner and channel splits
  • Have a strong knowledge of Martech, Ad tech and self-service platforms available in the marketplace
  • Ability to interpret data into meaningful insights for clients on a regular basis – daily, weekly, monthly
  • Has a strong understanding of the entire media ecosystem, with the ability to bring forward-thinking, strategic insights on how we evolve as an agency
  • Experience in managing multiple clients, and teams 
  • 4+ years of experience in managing or leading a team
  • Ability to delegate and oversee direct reports 
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
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