Overview

Position Summary

 

Your role is to lead Business Intelligence & Accountability for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and leading the team managing all deliverables for these clients.

 

Key Responsibilities

 

Client
  • Development of client-specific measurement plans
  • Manage the outputs of day to day requirements and workflow of the client as it relates to Business Intelligence & Accountability
  • Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
  • Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate 
Internal 
  • Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals 
  • Help guide junior members on story-board/ narrative to provide rich insights 
  • Responsible for the best practice application of analytics approach 
  • Ensure Ad Ops processes are aligned with client needs 
  • Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships. 
Commercial 
  • Work with Client Advice & Management to identify opportunities to better support client needs 
  • Develop staffing and proposals for any of your client projects 
New Business 
  • Contributor to new business as required PRIORITIZATION: 
    • 80% Client 
    • 10% Internal 
    • 10% Commercial 
Key Performance Indicators (KPI’s): 
  • Client 
    • Strong feedback from client teams on Business Intelligence & Accountability contributions. 
    • Able to deliver best in class research and analytics that drive effectiveness and efficiencies 
    • Able to effectively lead the management of the client’s Business Intelligence & Accountability 
    • Accurately and effectively manage clients’ day to day communications 
  • Internal 
    • Able to successfully manage Business Intelligence & Accountability timeline and deliverables for the team 
    • Able to deploy tools and techniques to deliver best in class Business Intelligence & Accountability 
  • Commercial 
    • Contributor to organic revenue from Business Intelligence & Accountability

 

Desired Skills & Experience

 

  • Bachelor’s degree or experience in related field 6+ years industry experience, including 4+ years of management experience 
  • Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each 
  • Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc. 
  • Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools 
  • Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends) 
  • Knowledge of Python, R, or any other advanced analytics software package a plus 
  • Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience 
  • Excellent communication, organizational, interpersonal and problem solving skills 
  • Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction) 
  • Ability to delegate and oversee direct reports 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors 
  • Excellent written, verbal communication and presentation skills 
  • Strong time-management and organizational skills 
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Proven problem solving ability 
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
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