Job Announcement: National Narrative Officer


We Make The Future (WMTF) is an implementation home for the Race Class Narrative (RCN) and other empirically based messaging research. We combine strategic communications and coalition building to develop a shared narrative that motivates our base and persuades the middle for wins that benefit working people across issues, campaigns and geographies. Working in partnership with researchers, content creators, and community based organizations, we aid in the implementation of messaging research by building the capacity of communicators, organizers and spokespeople.

We believe in three core pillars to achieve shared narrative work that is publicly and politically relevant in the real world. If one of the components is missing, the work is less effective. Our three pillars are:

  1. Public Opinion Research Collaboration - We work with research partners to employ evidence-based public opinion research that builds a multi-racial movement. This research must motivate our base, who are primarily people of color while also persuading as many white people as possible on our economic and racial justice policy solutions.

  2. Alignment at the National, State and Local Level - In partnership with national, state and local movement organizations, we help to build narrative alignment that engages the public and creates repeaters of our narratives addressing race and class.

  3. Bridging Research and Implementation - We create a bridge between narrative and practice through the creative implementation of messaging research in print, video and audio.



We are looking for a dynamic and strategic National Narrative Officer to join our team. This position is responsible for partnering with national narrative institutions and state-based community organizations to increase and streamline the utilization of empirically backed messaging across movements. This work is crucial to the development of collaborative narrative generation and capacity building in several states.



Strategy and Implementation

  • Develop and implement strategies to effectively integrate learnings across our key issue areas (climate, democracy, revenue, etc.) into our state-based model.

  • Assess and coordinate with national narrative and research institutions to gain an understanding of the ways that they are approaching building narrative power, messaging research and creating change.

  • Support narrative research projects and aid in the dissemination of those learnings with movement building organizations.

  • Oversee our efforts to grow a cohort of narrative coordinators in key states, by managing others and personally providing training and coaching support as needed

  • Provide strategic guidance and technical assistance to partners’ news releases, op-eds, and other strategic communication materials.

  • Develop and implement strategies to effectively landscape impactful research, comms hubs, and movement organizations to determine where there is a strategic connection and where there is a disconnect and/or gaps in capacity.

Partnership Relations

  • Serve as the liaison between the Research Collaborative and other research firms/hubs, WMTF and state and national partners to provide real time feedback regarding the latest messaging research findings and the research needs of partners.

  • Develop and implement strategies to deepen and expand our relationships with national partners, building trust, alignment, and collaboration.

  • Identify partners in the field to gauge strategic communications needs and promote communications tools and support deploying empirically based narrative implementation materials as appropriate (e.g. toolkits, handouts), and workshop opportunities.

Management & Leadership

  • Manage a team of up to 5 people who are supporting our partners in narrative strategy implementation.

  • Create conditions for staff to do their best work, learn and grow, and feel a sense of belonging.

  • Work collaboratively with the WMTF team to develop and define our strategic initiatives to integrate communications, narrative and organizing: particularly as we look to elections and shaping the integrated narrative capacity of states across key issue areas.

Other Duties

  • Please note this job description is not designed to cover or contain a comprehensive listing of required activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.



Must Have

  • Communications and narrative strategy:

    • Ability to draw from first-hand knowledge and experience with Race Class Narrative and other empirically based narrative strategies, to provide insightful and practical advice to our partner orgs

    • Track record of developing and implementing impactful advocacy communications efforts, utilizing the full-range of communications tactics our partners deploy (digital, earned media, social media…)

    • Produces compelling written and digital materials: Aims for accuracy and attention to detail. Can learn, internalize, and incorporate our “voice” across platforms. Organizes and shares information effectively — whether writing an internal email or delivering a presentation through various platforms such as Zoom, Google Suite, etc.

  • People and project management:

    • Ability to juggle multiple complex streams of work in a fast-paced remote environment, make smart judgment calls on where to prioritize. Engages multiple stakeholders, works collaboratively, and builds trust and followership from across the organization.

    • Strategic thinking: Can hold the big picture while managing the details; juggles competing priorities and makes smart judgements on where to invest resources.

    • Is able to attract, develop, and retain talented, racially diverse staff (and along other lines of marginalized identity). Manages staff to meet their goals and a high bar for performance, grow/develop their skills, and be supported to do their best work.

  • Relationship building/coalition management:

    • Seeks to understand other people’s perspectives and motivations, builds trusting relationships across lines of race, gender, and other group identities/power/privilege, effectively navigates conflict and builds alignment and collaboration towards shared goals.

  • Racial justice commitment and skills:

    • Works to acknowledge and address the impacts of systems of oppression on our work and partnerships. Consistently identifies potential for bias and actively works to minimize inequities. Creates an environment in which everyone on the margins can engage in our theory of change.

Nice to Have

  • Coaching, training, and facilitation skills:

    • Practiced in walking side by side with partners to aid them in learning concepts in a way that sticks and translates into implementation.

    • Facilitate workshops or other inclusive learning experiences that allow for the sharing of feedback depending on what people need.

  • Established movement connections:

    • Experience working in partnerships across a large and diverse group of movement building organizations and narrative institutions.



  • This is a full-time salaried position with an annual salary starting at $95,000.

  • Remote position with remote work reimbursement.

  • At least 30% national travel is required. Some weekend and evening hours will be required.

  • Work-related expenses are reimbursed according to policy.

  • Our strong benefits package includes healthcare, dental, and vision, retirement matching, professional development opportunities, paid family leave, a flexible work environment and a generous vacation allowance.

  • This position will report to the Co-Directors of We Make the Future.

In order to counter pay inequality and uphold internal parity, salaries are non-negotiable beyond the listed range for new and current employees. Similarly, there are no title negotiations. Staff are eligible for salary increases and promotions during the annual performance evaluation process.



Please email an attachment with your resume, (optionally) a sample of your work, and a cover letter that addresses the following questions to:

  1. What interests you about this job?

  2. What’s something you’ve done to lead on the utilization of empirically based narrative strategy?

  3. What’s a common strategic communications mistake made by nonprofits who conduct advocacy work? What should they do to improve?

Questions about this position or the application process can be sent to

Applications will be reviewed on a rolling basis, with applicants encouraged to apply by September 16th, for a start date on December 1st, 2022.


We Make the Future provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, criminal history, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We believe that marginalized communities must be centered in the work we do and strongly encourage people of color, people from working class backgrounds, women and LGBTQ people to apply.