Position Reports to: Chief Development & External Affairs Officer
Start Date: Immediate
Compensation: The salary range for this role is $108,000-$135,000. EHTP offers a competitive salary commensurate with experience and a comprehensive benefits package
FLSA Status: Exempt
Who We Are
East Harlem Scholars Academies are community-based Pre-K to 12 public charter schools operated by East Harlem Tutorial Program (EHTP). EHTP began in 1958 as a children's reading group and has since grown into a multi-site after-school program for traditional public school students and a network of public charter schools focused on significantly increasing the college graduation rate in East Harlem. We are on track to serve at least 25% of East Harlem students by 2025, with enrollment for this year at approximately 2200 students in our schools and after school programs. In 2020, 99% of our seniors were accepted to college, and our current scholars in college are on-track to graduate at eight times the national average of their peers.
At EHTP we also aim to serve as an agent of change and thoughtfully contribute to the national fight for racial equity. Through our organization-wide commitment to anti-racism work, we prepare our scholars to effect change, challenge the status quo, and thrive in the world around them. As staff members, we face our own racial identities and conscious and unconscious biases. With this in mind, all of our professional development, curriculum, organizational materials, and processes are designed with a goal of racial justice. Read our racial equity statement here.
We ground all of our work in racial equity, in our core values, and in our four guiding pursuits: the Revolutionary Pursuit of Love, the Radical Pursuit of Knowledge, the Responsive Pursuit of Healing, and in the Relentless Pursuit of Results. These pursuits inform and are reflected in our current four key strategic priorities: to increase high-impact, high-quality academic curriculum, programming content, staff capacity, and coaching; to embrace and advance our use of technology; to deepen our embodiment of ethical and equitable radical humanity; and to efficiently operationalize teaching, learning, community, and care.
For more information about EHTP’s mission, model, and programs, please visit EHTP.org
About The Opportunity
As the Director of Communications & Marketing, you will join a growing team at an ambitious, equity-focused nonprofit with deep roots in the East Harlem community. You will play a key role in building a comprehensive communications strategy and infrastructure for the organization. Working cross-functionally and with both internal and external stakeholders, you will lead strategy implementation to strengthen EHTP’s brand and visibility; support marketing, development, and recruitment outreach; articulate the organization’s antiracism values and thread them through the work of its external-facing teams; and attract regular press coverage. You will partner with EHTP senior leaders in planning donor, surrogate, and community engagement in East Harlem.
You should be a self-starter who thrives in a fast-paced environment. You have experience managing marketing, partnering with Development, and news teams. You know how to think strategically and execute on a vision. You have exceptional writing and research skills, a commitment to antiracist values, and are familiar with the education space.
Who You Supervise
You will supervise a full-time Digital Media Specialist in developing digital strategies, tactics, and tools to expand EHTP’s influence and in standardizing digital practices. You will also manage consultants depending on the projects and capacity of the team.
The Scope of Your Role
- Partner with the Senior Director of Development in developing and executing all donor-facing communications, including but not limited to cultivation and stewardship outreach, appeals, benefit materials, and graphic and website design
- Partner with both Senior Director of Development and Director of Public Engagement to provide outreach and visibility for development and marketing campaigns and events
- Manage marketing consultants to deliver on the organization’s marketing needs
- Build and implement a comprehensive communications strategy and infrastructure
- In partnership with the Office of the CEO, create regular internal communications for our central and scholars team including weekly updates and e-newsletters, etc.
- Create and articulate a compelling narrative of EHTP’s antiracism work, and embed it in the organization’s messaging
- Ensure all EHTP communications are consistent, coordinated, timely, and high-quality
- As needed, plan and execute press releases, statements, marketing/promotional materials and events to promote the successes and updates of the East Harlem Tutorial Program.
- Develop and implement effective media and public relations practices
- Coordinate with the Chief of Staff to ensure alignment of tone and messaging with internal communications
- Develop and oversee all external communications by writing and/or editing, approving all print and online communications created by the East Harlem Tutorial Program.
- Lead and develop campaigns through ads, Facebook, Instagram and Twitter to manage and increase visibility for EHTP.
- In collaboration with various departments maintain the website and ensure our message is consistent across our two websites. Create a system for website audit and end-users positive experience.
- As needed, develop talking points for the CEO to share at events, conferences and other external matters.
- Supervise a Digital Media Specialist in developing online strategies, tactics, and tools that expand EHTP’s influence
- Supervise a Digital Media Specialist in standardizing digital procedures across EHTP’s Public Engagement, Communications, Development, and Marketing work streams
- Ensure we are thinking strategically on marketing and communications while managing the budget.
Your Related Responsibilities
- Pitch EHTP achievements to editorial pages and opinion writers
- Develop timely op-eds highlighting EHTP’s model or providing commentary on trends and news
- Build media coverage of Scholars Academies and EHTP’s after-school programs
- Train in-house spokespeople, with an emphasis on diversity
- Partner with the Chief Development & External Affairs Officer on plans to enhance the organization’s branding
- Partner on communications for recruiting strong teachers
- Partner on communications for recruiting interested students
- Partner on a plan to deepen relationships in the East Harlem community
- Partner on building a roster of surrogates for media interviews, op-eds, and appearances
- Partner on a donor engagement plan
- Pitch how to continue growing our outreach via social media and other platforms
- Willing to work in a hybrid capacity, working both from home and on campus 2-3 days per week
What Qualifies You
- You have exceptional writing, research and organizational skills
- You have managed communications, news, and/or marketing teams
- You have outstanding interpersonal skills that enable you to work harmoniously with a variety of stakeholders and partners
- You have experience in writing stories and pitching to the media outlets
- You have a keen understanding of EHTP’s distinct audiences, EHTP’s racial equity and antiracism work
- You are able to translate a vision or plan into innovative action
- You can juggle multiple short-term and long-term responsibilities
- You have a calm demeanor and exercise sound judgment under pressure
- You are flexible and comfortable in an entrepreneurial, fast-paced environment and self-starter
Your Background and Work Experience
- Bachelor’s degree
- At least 4-8 years of experience in a variety of communication positions or related roles - preferably in non-profit or government agencies.
- Experience managing others
- Spanish proficiency is a bonus but not required
For the safety of our students and staff, East Harlem Tutorial Program requires all staff members to be fully vaccinated against COVID-19. We do allow for medical and religious exemptions that adhere to our policy and CDC guidelines. If you have any questions and would like further information, please reach out to HR@ehtp.org.
Thanks in advance for submitting an application!