Overview

At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices, and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products, and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!

MSL is currently seeking an Account Supervisor for our P&G practice in our New York office. As an integral member of the team, this Account Supervisor will be responsible for the development and execution of PR plans and leading day-to-day account activities for iconic P&G brands we bet you have at home.

If you thrive in a fast-paced environment and are excited to drive creative thinking for campaigns and influence, we want you on the team. You should have a passion for all things influence and social and be able to work in an integrated model with our agency partners. Details are important, and you should be able to develop and oversee budgets and have on point project management skills. You will be comfortable leading projects, delegating work and direction to junior team members, and be a day-to-day client lead.

If you have a pulse on what is happening in culture and a desire to influence conversations that lead to behavior change than this is the place for you. We offer a collaborative and creative environment that celebrates innovation and pushing yourself and our clients out of their comfort zones.

Responsibilities:

  • Develop strategy and lead execution of influencer-driven PR plans and management of day-to-day client activities for well-known CPG brands
  • Write creative, insight-driven programs that deliver on the PR / influencer strategy
  • Lead the team in executing PR plans and day-to-day client activities including leading client calls, developing call reports, and project timelines
  • Execute influencer programs including influencer identification, brief development, social captions, visual direction, and content review
  • Support negotiations and contracts for influencers; manage talent agency
  • Write and/or oversee strong media and consumer facing materials including persuasive pitch letters, press releases, fact sheets, spokesperson bios, web copy, etc.
  • Build relationships with editors and producers covering consumer product goods to pitch stories and secure placements
  • Manage event execution logistics including vendor coordination, run of show document creation, real-time results management, and budget management
  • Provide support to the overall financial and administrative management of the team including managing the monthly client billing, maintaining account trackers, invoicing and budget trackers
  • Nimbly conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives
  • Support Vice President on day-to-day client and program management, including leading client meetings and calls, internal team management and promotion of best-in-class work
  • Manage and mentor team and direct reports, supporting their skill and career growth

 

Requirements/Skills:

  • BA/BS Degree in a related field
  • 5+ years' experience in Public Relations in the consumer practice of an agency, experience in CPG products, consumer health, personal care, and sustainability a plus
  • Creative thinker with a pulse on what is happening in culture; shares a passion for bringing forward-looking ideas to the team and client
  • Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs
  • Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking, and proactivity
  • Strong verbal communication skills, poise, and professionalism
  • Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr
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