The Global Nielsen Media Client Service & Sales team provides modern and effective services that meet client needs quicker, while giving Nielsen more control over how we service our clients. We will create capacity to elevate the work we do with clients to focus on market impact and business growth. We are at the forefront of customer experience and become an agent of change as we embrace automation to navigate the complex needs of our industry and continue to be the industry leader

Digital Director, Business Development – Agency

Nielsen Audience Activation Unit  

Nielsen is looking for a Director, Business Development to join our Audience Activation team. This talented team focuses on empowering brands and their agencies to connect more directly with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform capabilities. The data synergies facilitate a deeper understanding of consumers, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.  

As a Director, Business Development within the Audience Activation team you will be responsible for selling digital ad ratings solutions directly to media agency clients. We are looking for dynamic sellers who are client focused and have a history of success in Sales. Candidate should have an in-depth knowledge of the digital advertising ecosystem.  Bottom line – we are looking for a talented seller who knows how to prospect, pitch and close. The ideal candidate would also have a demonstrated track record of working successfully with media agencies that are AOR for major brands.  


We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless.

See what’s next with us at Nielsen: careers.nielsen.com Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


    • BA/BS degree.
    • 3+ years of successful experience in a revenue-focused Business Development or Sales role within the advertising, data solutions, or marketing services industry
    • Skilled developer of growing business from existing accounts
    • Talented producer of new business acquisition from non-billing accounts
    • Keen collaborator internally and externally
    • Strong knowledge of digital advertising systems and business models
    • Outstanding analytical and strategic thinking skills
    • Demonstrated ability to create value for clients in marketing, measurement and research conversation
    • Outgoing confident individual who is comfortable presenting to senior executives.
    • Able to analyze campaign performance and make recommendation to build value for solutions
    • Some travel required
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