Overview

Description

In Brief:

ADVOC8 is looking for an experienced Director of Growth Marketing to lead the development and implementation of all agency marketing initiatives to drive successful lead generation and sales conversion. This expansive role is perfect for a driven, creative self-starter who thrives on the opportunity to position the agency successfully across a wide range of efforts, from brand positioning and audience development to persuasive, outbound marketing strategy, thought leadership initiatives, content marketing, paid media campaigns, and data-driven testing.

 

The Role:

A crucial part of the sales and marketing team at ADVOC8, the Director of Growth Marketing is responsible for overseeing all agency marketing efforts. This person deeply understands ADVOC8’s industry, objectives and nuances, ensuring that team members are set up for success with persuasive, cohesive materials that enhance the agency’s reputation while also driving sales. They have responsibility for growing the agency’s external reputation and ensuring success for ADVOC8 through a strategic, comprehensive approach that focuses on creating sustainable, enduring brand equity.

This role is a great fit for a relentless problem-solver who cultivates brand loyalty and growth through an authentic approach that generates quantifiable outcomes for the agency.

 

Who We Are:

ADVOC8 is an experiential communications agency. We work with corporate brands, nonprofits and associations to tell their stories by transforming existing mediums into divergent experiences that build lasting connections. We use the power of strategy-based experiential storytelling to partner with brands boldly seeking to change perceptions, actions and beliefs. We prefer to push boundaries with our creative and innovate beyond traditional expectations, while offering a fluid project management process supported by senior-level oversight and collaboration.

We build lasting relationships with our clients and consider ourselves extensions of their team. At ADVOC8, our approach to creativity is collaborative. All ideas are welcome, curiosity is encouraged and growth is a priority.

 

Responsibilities:


This role is accountable for:

  • Lead the development and execution of a comprehensive strategy defining key priorities, KPIs, and implementation timeline across all agency marketing efforts
  • Establish regular reporting processes to provide actionable insights and ROI measurement
  • Relentlessly monitor and prioritize top-performing areas to drive outsized lead generation and sales growth
  • Embrace and help shape ADVOC8’s brand voice externally, building on existing efforts and brand guidance while adapting it where necessary across platforms
  • Develop and manage marketing budgets
  • Develop and implement repeatable, low-lift marketing campaigns that regularly highlight agency work and positioning, while delivering outsized ROI relative to development cost
  • Collaborate cross-functionally with colleagues on brand initiatives, templated external-facing content and easy-to-find internal resources
  • Work with colleagues in Sales & Marketing to build and maintain target customer lists and client information within agency CRM platform
  • Oversee the maintenance and operation of agency website, email marketing initiatives, and inbound sales channels, including monthly analytics reviews
  • Monitor and analyze competitors' messaging, positioning, brand presence, etc; synthesize information in support of ADVOC8’s integrated marketing strategy
  • Participate in the development of branding and corporate identity initiatives, as needed
  • Areas of responsibility may include (subject to prioritization established in overall marketing plan): organic social, paid media (digital), content marketing, thought leadership, award submissions, external agency communications, and more
  • Serve as internal expert on marketing strategies, trends and reporting analysis
  • Pro-actively engage across departments as necessary (e.g. Sales & Marketing, Client Services, Creative, Strategy) to optimize efforts and create cohesive external-facing products
  • Partner with other teams to ensure all marketing deliverables are successfully tailored to agency objectives, while working efficiently and meeting deadlines
  • Ensure that ADVOC8 values and priorities are being considered in how our agency and its work is described and shown
  • Support other sales engagement activity within the Sales & Marketing team’s portfolio, as needed
    • Meeting quarterly or annual inbound sales targets, as established (collaboratively) in overall agency planning
    • Shared responsibility towards overall Sales & Marketing Crew target for quarterly or annual New Client sales (inbound or outbound)
    • Establishing sustainable, repeatable processes for agency marketing strategy long-term
    • Maintaining positive relationships with team members

Requirements

  • 4-8 years of professional experience working in an agency or brand environment
  • 4+ years of experience developing and implementing marketing initiatives in an agency or brand environment
  • Superb writing skills, with a masterful ability to capture a brand’s voice and tone consistently and strategically
  • An eye for great content that provides value both to the brand author and the recipient
  • Strong organizational and project management skills, with the ability to smartly prioritize, coordinate with others, and adhere to deadlines
  • Savvy interpersonal skills, able to navigate colleagues’ busy schedules with a combination of kindness, thoughtfulness and proactive planning (many supporting colleagues balance marketing assistance amongst regular client work)
  • Relentless curiosity and some technical understanding when it comes to analytics, reporting processes, and regular development of data-driven insights to drive decision-making
  • Target audience understanding is helpful, though not required
  • Psyched to help create the foundation for a dynamic agency’s next chapter of growth
  • Bonus: Able to create low-lift creative content through a DIY platform like Canva or Jitter, while following ADVOC8 brand guidelines
  • And, most importantly… aligned with ADVOC8’s core values:
    • Better Together - Collaborative soul who’s open to new ideas, sharing successes and being part of a team
    • Level Up - High standards, never settling for the status quo or what we did last time
    • Hustle Smarter - Entrepreneurial, roll-up-your-sleeves spirit, tempered by the courage to identify smarter ways of doing things
    • Celebrate Differences - Highly empathetic personality who values individual perspectives
    • Outcome Over Income - Extensive experience and demonstrated success in client relationship management
    • Protect the Respect - Navigates conflict with an emphasis on transparency and diplomacy
    • Engineer Exceptional Value - Inspired by outside-the-box thinking that yields outstanding ROI for our clients and projects
    • Embrace Change - Recognize situations that require flexibility and craft creative solutions on the fly

Benefits

  • Collaborative and creative work environment
  • Competitive base salary, with additional performance based incentives
  • Health Insurance: 100% coverage of medical insurance for all employees
  • Health Insurance: dental and vision insurance for all employees
  • 401k, FSA and reimbursements for mobile phone usage
  • Professional development and training reimbursements
  • Unlimited vacation and personal time
  • Paid parental leave
  • Fully remote company

 

We have transitioned from a once Washington D.C.-based agency to being Washington, D.C.-born. This position is not location-based, though travel may occasionally be required for team offsites or gatherings. Candidates must be legally authorized to work in the U.S.; at this time, we are not able to provide sponsorship.

To apply for this position, please submit a cover letter and resume to: joe@advoc8.com

ADVOC8 is an Equal Opportunity Employer, committed to achieving a diverse workforce and prohibits discrimination and harassment of any kind: ADVOC8 is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ADVOC8 are based on business needs, job requirements and individual qualifications, without regard to age, race, color, religion, age, national origin, ancestry, disability, marital status, gender, sexual orientation, gender identity, gender expression, veteran status or any other status protected under federal, state or local law. ADVOC8 will not tolerate discrimination or harassment based on any of these characteristics.

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