Overview

OVERVIEW

The University of St. Thomas invites qualified candidates to apply for a Marketing Program Director position within the School of Engineering. 
 
The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment.  We welcome applicants of diverse races, ethnicities, geographic origins, gender identities, ages, socioeconomic backgrounds, sexual orientations, religions, work experience, physical and intellectual abilities, and financial means. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This commitment is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, work skillfully, and act wisely to advance the common good.  A successful candidate will possess a commitment to the ideals of this mission.
 
JOIN OUR COMMUNITY
The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:
  • Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
  • A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
  • Medical, dental, and vision options
  • Employer-paid disability, life, and AD&D benefits
JOB SUMMARY
The Marketing Program Director leads the strategic development, execution and evaluation of a comprehensive marketing strategy that advances the mission and strategic priorities of the School of Engineering (which includes Graduate Programs in Software). The director plans and implements strategies to increase overall awareness of the college as well as build/strengthen the college’s reputation, in addition to supporting efforts to drive enrollment. This includes tactical execution of integrated multi-channel campaigns and oversight of all aspects of the marketing programs, across a variety of digital and traditional marketing channels. Reporting to the Associate Vice President for Marketing Strategy, this role is part of the central Marketing, Insights and Communications team. This role works closely with colleagues within Marketing, Insights and Communications, the Dean of the School of Engineering, and other partners within the School of Engineering and across the University, to coordinate marketing activities, track progress against goals, share insights and learnings to meet marketing objectives and recommends actions to improve enrollment. This position will have one dotted line report. St. Thomas seeks to be a university characterized by radical hospitality and a shared sense of belonging where all are welcomed.
 
ESSENTIAL FUNCTIONS
  • Marketing Strategic Planning
    • Leads the annual strategic marketing planning process for the School of Engineering, including strategic input session, development of an annual marketing plan and mid-year check in.
    • Identifies and prioritizes key audiences, programs, and differentiated messaging, working closely with colleagues from the Marketing, Insights, and Communications team as well as the leadership of the School of Engineering.
    • Researches and analyzes marketing and advertising programs (both trends and breakthroughs within the field of higher education, as well as broader sectors) to identify impactful opportunities and ideas.
  • Marketing Plan Execution
    • Develops, directs, and executes advertising and visibility campaigns for all marketing vehicles including outdoor, digital/social, web, print and radio. Works with the internal creative team and external media agencies/resources on creative materials, media strategy and media planning.
    • Directs and manages the production of print materials, including viewbooks, brochures, invitations, mailings, reports, and other school-wide marketing materials.  Reviews and edits materials made by the creative team and colleagues within the School of Engineering, including gathering feedback from key stakeholders.
    • Determines strategy and writes creative briefs as needed to engage internal creative resources.
    • Supports development of donor and fundraising materials, in partnership with University Advancement.
  • Strategic Leadership
    • Coordinates activities and builds strategies for the School of Engineering.
    • Serves as the bridge builder and key leader to collaborate across Marketing, Insights and Communications team and the School of Engineering. Works collaboratively with faculty, the School of Engineering leadership team, Web team, Creative team, Insights and Analytics team, PR and Communications team as well as marketers from the other Schools/Colleges within the University.
    • Manages projects, builds timelines for the project team and ensures team meets deadlines.
    • Leads meetings, including agendas and meeting notes.
  • Social Media and Website Coordination
    • In partnership with the web manager, helps oversee the maintenance of a clear, compelling, and user-friendly website focused on prospective students.
    • Understands how to makes updates to the website using content management system (CMS) Cascade.
    • Works with the internal web team and web manager to co-lead regular website redesigns every 3-4 years.
    • Supports content strategy for all School of Engineering social media channels, including Facebook, Twitter, and LinkedIn.
    • Serves as the liaison to the St. Thomas Social Media Strategist or social media agency.
  •  Other special duties as assigned.
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