Overview

DIRECTOR OF COMMUNICATIONS
August 2021

The Morehead-Cain Foundation, home of the Morehead-Cain Scholarship Program, seeks a creative professional to create and implement a content strategy that shares the Morehead-Cain story with a diverse community of nominees, scholars, alumni, and friends of the Morehead-Cain Program.

The Morehead-Cain
The Morehead-Cain is a four-year scholarship for students of the highest caliber—those who have shown promise in the areas of leadership and character—to attend the University of North Carolina at Chapel Hill. The Morehead-Cain Program provides full funding for academic study; four distinctive summer opportunities in outdoor leadership, civic collaboration, global perspective, and professional experience; and smaller grants for academic and growth opportunities throughout the year. The almost 300 current Morehead-Cain Scholars enrich UNC’s vibrant campus community as leaders and innovators, and they join a network of more than 3,200 exceptional and engaged Morehead-Cain Alumni. For more information, please visit www.moreheadcain.org.

The Basics
The director of communications is a creative, organized, and energetic team member who is vital to the success of the Morehead-Cain Foundation. As the director of communications, you will work closely with staff, scholars, and alumni to champion and protect the brand; develop and implement strategic objectives, communications plans, and content calendars; and administer the Morehead-Cain website and the Morehead-Cain Network. The director of communications supervises the content specialist and reports to the associate director.

The Specifics Communications and Brand Strategy
  • With the associate director and the content manager, serve as the Foundation’s brand champion and brand guardian.
    • Study and internalize the brand story, behaviors, and personality.
    • Advocate for Morehead-Cain at all times, internally and externally.
    • Guide staff in understanding, living, and communicating the brand.
    • Guard the brand against negativity.
    • Engage alumni and scholars to help bring the brand strategy to life.
  • With the associate director and the content specialist, develop and implement a communications plan that tells the Morehead-Cain story to all key constituencies, including staff, trustees, scholars, alumni, donors, schools, prospective scholars and their families, volunteers, and key University constituencies.
  • Supervise and work with the content specialist on the production of creative collateral. Examples include the monthly Morehead-Cain newsletter, the Year in Review digital annual report, recruitment pieces, fundraising appeals, and news releases.
  • Proofread, copyedit, and critique Foundation communications to ensure consistent presentation of the Morehead-Cain brand and accuracy of all content.
    • Update and maintain the Morehead-Cain style guide and communications guidelines; train staff; update as necessary.
  • With the associate director and the content specialist, act as a de facto communications consultancy to each of the Foundation’s departments (Administration, Advising, Alumni Engagement, Development, and Selections) and support their communications and marketing projects.
    Examples:
    • Work with Development to create annual development message.
    • Help departments draft, edit, and polish emails. o Create and edit candidate and parent communications pieces for Selections.
    • Update and create web pages as needed for Advising and other departments.

Digital Media
  • Oversee the Foundation’s online presence in all appropriate digital spaces.
    • Manage the development of content for the Foundation’s website, social media channels, video platforms, and podcast feed.
    • Listen, measure, and report on social media conversation, web traffic, and search analytics. Strategy and content recommendations should be supported by data whenever possible.
    • Monitor trends in social media tools and applications and keep the Foundation current in this arena. Add or subtract accounts based on research and insights.
    • Work with scholars whose interests are in communications, social media, photography, and/or videography and include in projects if appropriate.
    • Engage and work with student and other interns as appropriate to maintain workflow.

Technology
  • Oversee the management of the Morehead-Cain Network (MCN)—the Foundation’s scholar and alumni intranet.
    • Perform MCN administrator tasks, such as implementing new features, creating and updating pages, and managing member data.
    • Train teammates to help alumni with forgotten passwords and other access issues.
    • Hold sessions to educate scholars and alumni to get the most out of the MCN.
    • Meet with Foundation departments to help them update their MCN pages.
    • Oversee and continually improve the Morehead-Cain Network.
  • Create and continually improve upon event apps, including Final Selection Weekend and Alumni Forum Guidebook implementations.

And Everything Else
We are a distinctly collaborative organization where every team member wears many hats. You will collaborate with Advising in the creation of materials for current scholars, support Selections to select and recruit each new class of scholars, support Events throughout the year, and much more.

Education and Experience
  • Four-year degree required; communications, journalism, or digital media majors preferred. Graduate degree preferred.
  • A minimum of seven to ten years’ experience managing a brand and developing content that supports an organization’s mission.
  • Proven editorial and copywriting ability.
  • Proficiency with Microsoft Office required. Experience with WordPress, Adobe Creative Suite (Photoshop, Illustrator, InDesign, or similar), email design tools (MailChimp, Emma, iContact, etc.), HTML, video and audio editing tools, and new media platforms preferred.
  • Salary commensurate with experience.

Skills you’ll need
The director of communications has many of the same characteristics we seek in our scholars: an innate curiosity about the world; a lifelong love of learning; and exemplary character, including integrity, empathy, and optimism. In addition you will need:
  • Superior communication skills, both written and oral (clarity, brevity, authenticity, spelling, grammar)
  • Personal authenticity, dignity, and an ability to build sincere relationships with scholars, fellow staff members, and all Foundation constituents
  • Self-starter, motivated, high achiever
  • Flexibility, creativity, intelligence, dependability
  • A knack for storytelling and proven editorial skills
  • An eye for good graphic design and some design experience and ability 
  • An enthusiasm for working with a collaborative, engaged team
  • Sharp attention to detail and excellent organizational skills
  • An appreciation and respect for the Foundation’s history, mission, values, and brand; an appreciation for and understanding of the University of North Carolina at Chapel Hill
  • A great sense of humor

To Apply: Please send a cover letter and resume to Ms. Hannah Hannan at hannah@moreheadcain.org.

We are an equal opportunity employer and value diversity at our organization. We do not discriminate against any employee or applicant on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, disability, marital status, veteran status, political affiliation, or any other factor protected by law
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