Overview

Apply via Sprinkles External Link AND ColorComm Search

Sprinkles is hiring a Director of E-commerce to lead the growth and success of e-commerce marketing efforts as well as support the drive to retail efforts, partnering closely with the rest of the leadership team. In this role, you will provide leadership, communicate strategic direction, and direct the activities of the e-commerce and consumer marketing team. Additionally, you will be responsible for developing the strategy and execution to create a best-in-class consumer experience. This includes customer acquisition, conversion, retention, and customer satisfaction across all consumer touchpoints.

The Director of E-commerce will have the perfect mix of art and science in their abilities, instincts, and execution. You have a gut for great creativity and a mind for strategy, execution, and measurement. You will take a leadership role in building a best-in-class consumer experience across the Sprinkles ecosystem within paid, owned, and earned channels. You will be responsible for acquiring and retaining Sprinkles guests and maximizing their lifetime value. This role will oversee all aspects of the consumer experience.

The role requires someone who adapts quickly to change, can multitask with ease, and has a passion for details. A keen ability to translate data into actionable steps to grow the business and taking a proactive approach to the work is essential. The ideal candidate will possess a passion for creativity, an innate curiosity for trends inside and out of the category, pop culture, and all things foodie-related. A collaborative nature, high energy, and a willingness to pitch in wherever needed will go far in this position.

A natural leader with the ability to run multi-faceted projects from start to finish, partner with internal stakeholders, and work with ownership and purpose is paramount.


This position reports to the CMO and is based on-site at our HQ in Austin, TX.

Key Responsibilities
  • Create, implement, and drive strategy, execution, and analysis of online and offline marketing efforts based upon strict investment allowables and lifetime value metrics.
  • Build a scalable marketing budget and plan for smart growth while expanding channel mix and improving key customer KPIs and overall profitability.
  • Execute and scale an acquisition strategy through both online and offline marketing channels including search engine marketing (SEM), Direct Mail, Paid Social, search engine optimization (SEO), external partnerships, and other direct marketing programs.
  • Continuously identify, test, and implement new marketing channels while measuring existing channels for a portfolio effect that drives proper KPIs.
  • Balance profitability and customers LTV through continuous improvement on the site experience, paying keen and detailed attention to customer satisfaction.
  • Develop the marketing strategy across all digital channels including but not limited to email and mobile platforms. Ensure sales and margin goals are met.
  • Maintain and evolve a robust testing framework to expand the volume & pace of learning across the business. You should love a good a/b test and almost no decisions can’t be tested.
  • Manage the analysis of channel and campaign performance real-time, daily, weekly, and monthly basis; develop insights and make recommendations for action and opportunities.
  • Build and lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV, CAC, contribution margin, channel CPAs, retention cohorts, customer churn feedback, return rates, etc.)
  • Develop insights based on reporting and analytics and make recommendations for action and opportunities.
  • Manage external partners to optimize and expand upon existing marketing campaigns.
  • Exercise a “test and learn” approach to constantly improve the effectiveness of spend including optimizing campaign creativity, copy, and audiences.
  • Synthesize and share campaign results, insights, and best practices across the company. Be the expert on new, relevant technologies to help drive consumer experience including but not limited to website optimization and personalization.
  • Foster continuous improvement while ensuring that all marketing activities are efficient, effective, and scalable.
  • Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization.
Requirements
  • 5-7 years of senior strategic marketing experience with a direct-to-consumer business with a strong online/e-commerce/digital presence. Experience must include analytics-based decision-making where success is measured in terms of customer growth, website conversion, and best-in-class content.
  • Results-oriented self-starter with a track record of excellent results in a fast-growth environment. Must be able to substantiate a clear understanding of consumer and media trends, and the development of market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment.
  • Creative/innovative thinker; organized/detail-oriented; team player/solution-oriented approach.
  • Keen understanding of leading-edge e-commerce segmentation methodologies and their respective role in marketing communications.
  • Forward-thinking, marketing/business development-focused individual. Leads all online/e-commerce revenue-generating solutions.
  • Strong analytical skills, proven ability to consume and understand data, work with decision scientists and analysts to get to clear results and analysis.
  • Open and clear communicator, exceptionally skilled in verbal and written communications; must also be an excellent listener.
  • Proven ability to simplify the complex, successfully articulate, and address complex business issues and opportunities.
  • Skilled at promoting collaboration and driving problem resolution across all levels of a business including the c-suite.
  • Bachelor's Degree required.
Perks Of Working With Sprinkles
  • Full benefit options including Heath, Dental, Vision, Life, and 401K with match
  • Paid time off and the opportunity to do good – Sprinkles partners with several charities and community organizations
  • Sprinkles Associate Card to sprinkle the joy to your family, friends, and community
  • Development and growth opportunities
Sprinkles is an Equal Opportunity Employer
 
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