Overview

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We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas. 

 

We’re looking for a Senior Associate, SEM to join our team. The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level. 

About the Job

  • Act as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs
  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.

Qualifications

We’re looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include:

  • 1-3 years of Paid SEM experience, directly managing paid search campaigns
  • Understanding of Paid Search campaign management and optimization practices
  • Ability to pull and analyze paid search reports, with limited direction, and identify trends/insights
  • Proficient in Excel, PowerPoint, Google Ads and Bing Ads; bid management platform experience a plus
  • Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.
  • Strong organizational and project management skills, with the ability to juggle multiple assignments
  • Understanding of standard approaches to data analytics, ads implementation, application development and platform integration 
  • Highly detail-oriented and excellent communication skills
  • BS/BA degree preferred

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

 

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits 
Apply Now