Overview

Role Overview: The Manager, Brand & Multicultural Marketing will help to lead multicultural efforts within creative and media strategy to accelerate US member recruitment, particularly among diverse growth audiences. This role will help to ensure multicultural efforts are appropriately integrated within creative and media strategy across all paid channels, and are grounded in and optimized through performance, research/insights and culture. This role will additionally support general market traditional creative and media strategy and execution (with a focus on TV) for the brand. 

We are looking for a collaborative, passionate individual with deep expertise within multicultural marketing who understands a performance driven business in the ever-evolving media ecosystem and thrives on achieving business results. This role will support Multicultural marketing and Brand teams.

Key Responsibilities: 

  • Multicultural marketing lead across all paid channels, overseeing creative and media integration, partnering with internal/agency vertical channel experts

  • Close collaboration with internal Human Truths team and media agencies to uncover and continuously drive opportunities for deeper engagement and consideration within multicultural/growth audiences

  • Close partnership with cross-channel media / creative leads to inform and execute on deliverables ensuring timely delivery to meet comms plan needs

  • Lead high-impact media partnership opportunities across general market & multicultural partners

  • Finger on the pulse of cultural and industry happenings to inform recommendations and opportunities around innovation and testing

  • Relentless monitoring and reporting of multicultural media/creative/competitive analytics to inform on-going cross-channel optimizations and report out to internal stakeholders

  • Day-to-day contact for multicultural marketing agency, helping to prioritize campaign workstreams and provide brand updates / direction

  • Close partnership with various internal channel leads to assist on general market/multicultural member casting, influencer engagement, seasonal initiatives, etc. 

 

Requirements:

  • B.A. or B.S. in Marketing or Communications (or related field)

  • 5-8 years of multicultural and media experience required

  • DTC brand experience; preferably with a subscription-based business (but not required)

  • Proficient in Google suite and Microsoft Office

  • Passion for the wellness category and changing people’s lives

  • Extreme bias for action and analytical prowess

  • Scrappy and entrepreneurial spirit who thrives in a fast-paced environment

  • Strong communicator with exceptional written and verbal skills

  • Attention to detail with relentlessly high standards

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