Overview

About the Brand
Estée Lauder is hiring a Director of Communications, Influencer & Partnerships with a successful track record of managing and leading earned media and partnership programs at scale to deliver outstanding media credits, drive increased positive and buzz-worthy social conversations and consumer desirability for the Estée Lauder and AERIN Beauty brands. 

He/She/They are a seasoned communicator who thrives in an environment where passion, creativity and curiosity are valued. We are looking for someone who has experience working with large established brands, has excellent relationships with business and consumer beauty/fashion journalists as well as relevant influencers for earned and paid opportunities. He/She/They should have a special place in your heart for innovation, pop culture and beauty – a walking zeitgeist who mentors junior staff and inspires cross-functionally. 

 
Reporting to the Executive Director of Consumer Engagement, North America, you will be an integral strategy and execution leader, working closely with Media, Retail Accounts, Creative, Product Marketing, Global counterparts, Talent and more to plan and execute communication strategies across the product portfolio. You will manage 2 direct reports and an agency. 

KEY RESPONSIBILITIES: 

STRATEGY 

  • Build overall earned and paid partnership strategy across the PR and Influencer space that will position Estée Lauder and AERIN Beauty as buzz-worthy brands 

  • Identify and execute synergistic approaches to long-lead and short-lead partnerships in collaboration with Director of Consumer Engagement 

  • Continually present new opportunities across emerging platforms and communities, as well publishing titles across beauty and business that drive the brand’s reputation as a leader 

  • Develop a celebrity and emerging talent strategy that focuses on both earned and paid opportunities that drives product awareness, builds brand love and reinforces leading prestige positioning 

  • Build a multi-tiered communication strategy that drive earned media with influential personalities across publishing, social media, celebrity stylists and MUAs 

  • Establish KPIs and benchmarks in partnership with Executive Director and Center of Excellence team to deliver on strategy and report on successes and opportunities 

  • Lead brand’s TV/Film integration/product placement strategy 

 

MEDIA/PR 

  • Oversee and actively manage department budget in collaboration with Executive Director, Director of Consumer Engagement and Finance 

  • Work with Executive Director to strategize and lead national media pitching with long-lead and short lead outlets for product focused as well as business/marketing focused features 

  • Work with Executive Director and Director of Consumer Engagement to identify appropriate event sponsorships/activations for maximum press reach and social media coverage 

  • Serve as lead, in collaboration with Executive Director & Global and Corporate teams, in conversations, interviews and events featuring top-tier talent, celebrity and editors  

  • Ideate and create dynamic “virtual events” for varying influential communities and consumers in partnership with Global Consumer Engagement and Retailer Account teams 

  • Ideate creative executions of high-touch mailers to drive ongoing product seeding   

  • Brief Creative teams and agencies as needed to drive best-in-class executions of events, mailers, and etc. 

  • Work with Corporate, Global and North America senior leadership on speaking engagements including prep, speech writing and etc. 

 

REPORTING 

  • Lead team with a hybrid quantitative and qualitative approach to establish reporting templates and increase reporting cadence internally and cross-functionally 

  • Develop program recap templates with actionable insights that support and build on business and brand goals  

  • Work with Global teams to inform of NA results and proactively communicate NA strategies 

  • Ensure close partnership with Consumer Insights and Media Analytics Managers to ensure accurate inclusion in cross-functional reports 

  • Oversee agency reporting to ensure all data offers relevant, clear and actionable insights  

  • Present to senior leadership as needed 

 

ADDITIONAL RESPONSIBILITIES 

  • Write press releases and pitches as needed 

  • Oversee the maintenance of press clips and editor and influencer lists  

  • Maintain and cultivate North America media relationships (national, print, online, broadcast, short-lead, long-lead, Influencers, Influencer agencies, Vendors etc.) 

  • Lead communication with PR agency  

  • Mentor and build junior staff with a coaching, inspirational approach 


Qualifications 

  • 8+ years minimum relevant work experience required. Multi-million dollar budget experience is a must. 

  • Must have relevant industry contacts across Celebrity, Influencer and Editorial 

  • Speech writing and media training experience/coaching is a must 

  • Poised, growth minded and solutions-first oriented personalities  

  • Ability to think strategically and creatively while working in a fast-paced environment 

  • Expert user in Excel and PowerPoint 

  • A demonstrated ability to develop, coach, create focus and clarity in your team, communicate on an ongoing basis to provide context 

  • Strong communication and presentation skills, and an ability to influence stakeholders 

  • Must be an excellent team player with the ability to build, foster and nurture relationships with external agencies/partners and members of the Corporate, Global, North America and cross-functional teams 

  • Proficiency in all digital platforms including Facebook/Instagram, TikTok, Google/YouTube, Pinterest, Snapchat, and passion for emerging platforms. 

  • Exceptional multi-tasking, follow-through and problem-solving skills  

    Apply: https://jobs.elcompanies.com/estee-lauder-companies/jobs/207461?lang=en-us

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