Director of Media Relations


UNC-Chapel Hill’s University Communications department is seeking a Director of Media Relations for its best-in-class Media Relations team. This is a perfect position for a highly seasoned communications professional who wants to develop messages and stories for the nation’s first and best public university. An understanding of news cycles and how to craft strategies and messages are a must, as well as proven experience empathetically managing high-functioning team in a fast-paced environment.

The Director-Media Relations holds a senior position on the University’s communications team and is responsible for successfully planning, executing and evaluating a strategic media relations program that supports the University’s goals and priorities and the overall communications and marketing strategy of the University Communications. The Director manages the daily operations of the University’s media relations team and works with communications professionals across the campus on media relations initiatives. Under the leadership of the director, the media relations team will produce content about Carolina, work aggressively to strategically place University people and programs in a wide range of broadcast, print and internet media, and respond to queries about the University from media and other national sources.


Educational Requirements
A bachelor’s degree (an advanced degree is preferred) in journalism, public relations or a related field including new media and communications.


Qualifications and Experience
Ten to fifteen years of experience working in a public relations agency supporting issues-driven organizations or in a large, complex organizations with high public profiles.  Excellent understanding of media trends and news cycles as well as contacts in the national media and proven success in developing and pitching story ideas to journalists in TV, radio, print and Internet media. Expertise in multiple levels of news outlets including national, state and local outlets and traditional and non-traditional media distribution channels.  Demonstrated strategic planning and ability to give strategic counsel to senior leaders.


Ability to effectively manage multiple projects, prioritize, be detail-oriented, meet deadlines and work intelligently in a fast-paced environment. Strong leadership, management, and organization skills, including experience managing staff and budgets. Superior writing, editing and public presentation skills. Practiced understanding of Associated Press writing style. Advanced understanding of web-based communication and social networks as communications tools. General knowledge of current issues in higher education, especially for public universities.


Please apply online at https://unc.peopleadmin.com/postings/200122


The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.

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