Overview

ABOUT MMC                       

MMC is not just a PR agency. We’re a data-driven, 3.0 modern communications company that delivers scaled influence, cultural relevance and brand talkability to our Fortune 200 consumer and healthcare brands. We always drive business results for our clients. Innovators at heart, we love to build and challenge the status quo. That’s why The Holmes Report awarded us both 2018 North American Agency of the Year AND Campaign of the Year. For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently.

Our team is a deeply committed and somewhat quirky bunch of content creators, brand builders, growth hackers, storytellers, experientialists, artists, mad data scientists, tech junkies and trend sensors. All armed with powerful ideas and a strong point of view and drive to win. We’re relentlessly curious, always creating, innovating often, agile and responsive.

MMC is moving fast and we have doubled our business in the last 5 years. Can you keep up? If you fit our qualifications, we have a spot for you.



Group SVP – Performance Analytics

Introduction

Our Performance Analytics group helps our clients make better business decisions powered by analytics, technology and partnerships. To deliver this mission, we offer the ability to segment and size audiences as a part of campaign planning, forecast the impact of our campaign activations and prove the impact our work on client brands and business.
The GSVP of Performance Analytics will be responsible for leading MMC’s approach for delivering an insight-driven approach to all of our communications.  Working as a part of the broader Business Strategy & Analytics team, this role will create methodologies to shape and support communications strategies and creative direction. They will work closely with digital and account teams to inform how they serve their brands and measure success and shape and sell data-centric offerings to drive both organic and new business growth.
Key Responsibilities
 
  • Standardize MMC’s approach to measurement and analytics
    • Create a consistent approach for data and analytics client accounts (including an internal process for each)
    • Work with internal and external stakeholders to develop tools and services such as data models, dashboards and business case analyses to support programs, creative direction and recommended solutions
  • Expand tools and methodologies for all work from insights to results reporting
    • Expand beyond traditional PR metrics to report on business success
    • Reduce manual reporting and data redundancy
  • Prove the business value of our work
    • Develop business cases with account leads that clearly show impact of campaigns and initiatives on business objectives as well as ROI
    • Work closely with account teams to make actionable client recommendations and sell in additional client engagements
  • Contribute to a data hungry culture at MMC
    • Educate key members of the teams on the relevance of data to their businesses and how to use third party tools, make data accessible to everyone
    • Making data accessible to everyone in the agency, at the right level

Requirements
 
  • 10+ years of experience in data analytics or data science, 7+ years of applying data science techniques to advertising/marketing/PR use cases
  • Leadership experience in building and managing a team of data analysts, data scientists and/or researchers
  • Must have a track record of implementing operational excellence (process efficiencies, effective tools and technologies) in a data analytics or data science function. Ability to translate business needs into technical data aggregation, implementation and analysis
  • Ability to promote to a culture of collaboration and teamwork across organizational functions
  • Strong knowledge of strategic marketing, media, social, audience targeting tools and vendors, including both quantitative tracking and research methodologies
  • Python and AWS experience preferred
  • Experience with client communications and managing multiple workstreams
  • Exposure to purchase and brand tracking data strongly preferred.
  • Ability to thrive in a collaborative culture and work across organizational functions
  • Strong writing and presentation skills in English language
  • Strong business and personal skills that align with our core competencies as follows:
    • Client Service
    • Communication & Leadership
    • Personal Effectiveness
    • Delivery and Execution
    • Business Acumen
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