Overview

Director of Media Relations

Primary Purpose of Organizational Unit
The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Executive Communications, Media Relations, Internal Communications, Content Development, Social Media, Marketing Communications, Strategic Resources, Issues Management, Community Relations, Public Records, the UNC-Chapel Hill Visitor’s Center, and UNC Creative.

Position Summary
The university is currently piloting a flexible work arrangements program, and this position may be eligible to participate in the program based on the hiring unit’s business needs.

UNC-Chapel Hill’s University Communications department is seeking a Director of Media Relations for its best-in-class Media Relations team. This is a perfect position for a highly seasoned communications professional who wants to be a part of the communications strategy and response for the nation’s first and best public university. An understanding of news cycles and how to craft strategies and messages are a must, as well as proven experience empathetically managing a high-functioning team in a fast-paced environment. This person plays a pivotal role in developing the messages and strategies for the University’s communications on a wide range of topics and issues in higher education and provides counsel directly to senior leaders in the administration and around the University.

Reporting to the Associate Vice Chancellor of Strategic Communications, the Director of Media Relations is a senior leader position on the University’s communications team and is responsible for successfully planning, executing and evaluating a strategic media relations program that promotes Carolina’s mission and work as a leading global research university. The Director manages the daily operations of the University’s media relations team of seven people. At the same time, they work closely with communications professionals across the campus to provide strategic consultation and direction on media relations initiatives. Under the leadership of the director, the media relations team creates the messages, content and pitches that promote the University, its people and programs. Someone who has a fresh approach to media relations and creative content is welcome. 

Minimum Education and Experience Requirements
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution. 

Required Qualifications, Competencies, and Experience
Ten or more years of experience working in or with large, complex, high-profile organizations. Excellent understanding of media trends and news cycles, as well as developing media strategy and guiding a team on promoting stories on a wide array of topics. Demonstrated strategic planning and ability to give strategic communications counsel to executive-level senior leaders. Ability to effectively manage multiple projects and work in a fast-paced environment. Strong emotionally intelligent leadership, management, and organization skills, including experience managing staff and budgets. Superior writing, editing and public presentation skills. General knowledge of current issues in higher education, especially for public universities.

Preferred Qualifications, Competencies, and Experience
Higher education experience is a plus but not required.

Please apply online at https://unc.peopleadmin.com/postings/214812

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.

 

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