Overview

 

The Account Director will create, manage, and execute PR campaigns with media, influencers, and consumers on behalf of our clients. This position will be responsible for a significant component of the communications program targeting client’s customers. This includes partnering with clients to define and evolve the future of our ongoing storytelling program, including alignment to the broader communications, and marketing efforts. The AD is responsible for day-to-day client management and satisfaction, serving as the point of strategic integration and counsel for the team. This position will manage, plan, and execute on earned and owned media programs and will have significant responsibility in business development.

What you'll be doing

  • Lead/own projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events

  • Pursue and coordinate cross-account/practice and global business opportunities

  • Grow, manage, and maintain client relationships with key, senior level media/influencers; proactively engage on issues

  • Solicit and share feedback/perception from media and influencers regarding client(s) competition and position in the industry

  • Lead engagement with executives and support of their individual social media platforms

  • Provide strategic and tactical counsel to executive level clients

  • Establish social media objectives and goals across the account(s)

  • Partner with clients to establish the strategic direction for social media engagements

  • Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings

  • Contribute to agency strategic planning initiatives

  • Develop, review, and pitch stories/content

  • Develop budget/utilization management and resourcing skills

  • Oversee resource allocation across team including staffing, hiring, and onboarding new talent

  • Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values

  • Other duties as assigned.

What you've been able to accomplish

  • Bachelor’s degree required in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience. Master’s degree preferred. 

  • 5-7 + years of experience in  in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 4 + years of management experience required

  • Global network experience preferred.

  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

Additional Requirements:

  • High level of analysis and strategic recommendations based on industry knowledge

  • High level of initiative; take accountability for role on projects

  • Demonstrated creative and strategic mindset

  • Has established editor and/or analyst relationships and has proactively placed stories

  • Made presentations to groups of all sizes; pitched new business

  • Experience developing a team from the ground up

  • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks

  • Experience working globally or with colleagues in multiple locations

  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

  • Strong presentation and consulting skills along with the ability to read, write and speak English

  • May need to work more than 40 hours per week on occasion

About Us

WE Communications:

WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. 

For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.

We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

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