The Primary School is creating a new school model that brings together all of the adults in a child’s life, including parents, educators, and medical and mental health providers, starting from a very early age. We recognize the entrenched racism that exists within our public systems and the unjust impact this has had on families of color. Our aim is that children and families most impacted by systemic poverty and racism receive the multidisciplinary support they deserve to be well, learn, and thrive. 

Long-term, we hope to create a game-changing school model that can be replicated across the country. As we continue to learn and grow, we plan to share what we’ve learned and pursue policy and systems change on a local, state, and national level. We are proud to receive funding from the Chan Zuckerberg Initiative, a major national philanthropy.

Our approach has three defining characteristics:

  • We start early. We start working with children as young as 8 months and provide full-time school starting at age three to reach them at a critical stage in development. 
  • We partner with parents. We believe that when parents thrive, children thrive, so we support the wellness and growth of parents alongside the growth of their children.
  • We integrate services. Our unique model unites health care and education, building a multi-disciplinary team and holistic system of care around a child’s full needs.

In 2016, we opened our flagship school in East Palo Alto, California, with our first class of four year olds. We have grown to serve over 300 children and their families through a birth to three program, parent wellness program, full-day preschool, and elementary school, which will grow through eighth grade. In 2020, we began programming at our second site in Hayward, California.


The role of the Manager of Communications & External Relations is to lead the strategy, coordination, and execution of The Primary School’s communications work, which includes brand management, thought leadership, dissemination, and support for development, site growth, and talent. We are looking for someone with broad communications experience who is excited to roll up their sleeves and take the communications platform that we’ve been building over the past three years to the next level.

The Manager will play a key role in moving the organization toward The Primary School’s long-term vision to share and replicate our innovative model beyond our core communities. This means developing messaging about the science and rationale behind our model and building an understanding of the model and its impact with the public and key audiences. These audiences include funders, partners, thought leaders, policymakers, and job seekers, both locally and nationally. 

The Manager reports to the VP of Policy & Growth and is part of the central office team. They will work closely with the Director of Development, site leaders, program leaders, and be supported by the Senior Associate of Development & Communications.


  • Lead the ongoing development and iteration of a comprehensive communications strategy
  • Develop and maintain key communications materials, including web content, presentations, and print collateral, and messaging for external audiences
  • Manage regular, targeted communication with key audiences (e.g., email newsletters, social media, blog posts, thought leadership), both local and national
  • Grow and manage our online presence (e.g., website, social media)
  • Work with staff at our sites to ensure messaging reflects and supports local community stakeholders
  • Support site leaders with local external communications needs
  • Develop and manage visitor and events strategy for key partners and influencers
  • Collaborate with program leaders and learning team to document and share knowledge and emerging best practices
  • Partner with the Director of Development to produce communications and collateral for donors and prospects, support donor events and provide other strategic support as needed
  • Partner with the talent team to produce communications and collateral for prospective employees
  • Identify, vet, and support speaking, presentation, and publication opportunities, in collaboration with program and site leaders
  • Manage the TPS brand, ensuring consistent look, style, feel, and language for communications
  • Manage all media contacts and act as organizational spokesperson with press
  • Manage systems to track external contacts to ensure ongoing communication with stakeholders


  • Exceptional communication skills (written and verbal) and ability to tailor complex issues into thoughtful powerful messaging
  • Experience developing clear and compelling materials in a variety of formats
  • Experience managing projects from concept through fruition with a high degree of detail-orientation
  • “Big picture" thinker who can translate ideas into strategy and execution
  • Ability to connect with and tailor messaging to diverse stakeholders
  • Ability to work collaboratively and build and manage internal stakeholder relationships to achieve goals
  • Excellent judgment, resourcefulness, and ability to drive forward to results with limited oversight
  • Passion for the mission of The Primary School and belief that all children and adults can achieve extraordinary things
  • 3+ years of experience in communications, marketing, or public relations role

A Plus If

  • Experience in Development and donor communications
  • Experience working in San Francisco Bay Area communities
  • An eye for design: experience designing collateral, or working with vendors to communicate vision for a project
  • Spanish fluency or proficiency


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and communicate with both adults and children. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is moderate to high.


Compensation is commensurate with qualifications and experience, plus excellent health benefits, 401k retirement plan, flexible spending account (FSA), dependent care FSA, and generous paid time off, including a competitive paid parental leave benefit.


TPS values diversity; people of all backgrounds are encouraged to apply. Please complete the following application and submit your most recent resume. Applications are being reviewed on a rolling basis so we encourage you to submit yours soon. We look forward to reviewing your application!

The Primary School provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.The Primary School complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


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