Overview

Who We Are

Vacation Inc. is a next-generation sunscreen line which launched in Spring of 2021. We make sunscreens that take leisure as seriously as they do protection. Our company represents the balance between playful branding, high-quality products, obsessive customer service, and laser-focused attention to detail. We are a creativity-obsessed, action-oriented organization, that is motivated by a shared mission to make suncare fun. Our sales efforts have started strong with a loyal and growing customer base online and retail presence in influential boutiques, hotels, and resorts nationwide.

 

What We Value

Vacation Inc. employees have a deep hunger and eagerness to go above and beyond in everything they do. They love to leave their mark in contributing to the company’s growth and, maybe most importantly, they are humble when they do so. No job is too small, and they see every task they do as an opportunity to make a meaningful contribution to the company’s overall success. Attention to detail, organization, proactivity, accountability, humility and a sense of humor are cardinal virtues for a Vacation Inc. employee.

 

What You’ll Do

Reporting directly to one of the founders, as Growth Marketing Manager, your role will be to grow our global customer base and grow our return customer strategy through paid channels. You’ll own the budget and strategy while executing campaigns and experimenting across channels, paid social, ASO, affiliate, OOH, and more. This is a hands-on role where you will lead ideation, execution, and testing of ad creative on a weekly basis. You’ll work with product marketing on customer insights and opportunities for grassroots growth, and help take new initiatives to launch. You will drive growth in e-commerce while achieving sales and margin objectives, without sacrificing customer experience, style, tone, or brand aesthetic.

This is a full-time, contract to hire position.


Core Responsibilities:

Strategy

  • Generate and communicate cohesive long, middle, and short term strategy- draw clear lines between specific tactics and business goals and outline the roadmap for execution

  • Set a vision for best in class ad creative to test, collaborate with design team to refine and execute

  • Lead budget allocation, effectively balancing acquisition and brand-building efforts on paid social while owning tracking/reporting and managing media buying strategy in real-time

  • Manage paid channel spend & performance including but not limited to existing channels: Facebook/Instagram, Tiktok, Google Shopping, SEM, CitrusAd

  • Stay on top of trends and insights in the space to prioritize new creative concepts and channels to test, including A/B Testing and Conversion Rate Optimization on-site

  • Develop and maintain best-in-class attribution models to measure, report on and optimize media mix, efficiently and cost-effectively acquiring new users and subscribers

 

Execution

  • Execute ad creative on a weekly basis, leveraging Vacation templates and assets where applicable; brief designers and writers as needed and manage successful collaboration for delivery of high quality assets

  • Recruit, screen, brief, and manage creators to create high quality UGC 

  • Manage the testing of visual and copy creative iteration: build out testing structure, establish naming conventions, and create iterations of assets to deploy

  • Optimize and report on creative performance, communicating results and areas of opportunity to the creative team and ensuring that performance marketing creative assets are built with a data-driven approach

 

Reporting & Optimization

  • Establish the reporting and e-commerce/growth marketing analytics program, continually working to optimize key metrics including Customer Lifetime Value, Cost Per Acquisition, Conversion Rate, Frequency and AOV

  • Proactively communicate the performance of campaigns and make the business case to resource opportunities- work closely with the creative team to develop, test, and optimize campaign messaging to achieve acquisition objectives

  • Execute data collection and analysis as needed by various departments for investor reporting, product/marketing decision making, and KPI progress reviews.

Who You Are

You are a self-driven executor that knows all the levers and knobs that can be pulled and twisted on Facebook and other channels. You are technical and creative and will partner cross-functionally to scale our growth within and beyond our channels.

 

You May Also Have:

  • 5+ years experience in media buying with expertise in Facebook / Tik Tok ad management

  • Experience in Influencer marketing

  • Deep understanding of funnels, conversion, attribution models,  and the levers you can pull to drive growth, with a focus on acquisition and activation

  • Quantitative and analytical abilities: you can pull your own data to answer your questions, and develop insights to take action from that data

  • Record of developing and executing A/B tests, analyzing and translating data into business and consumer insights with an understanding of incrementality testing

  • Substantial experience working with performance marketing metrics

  • At least 5 years of marketing experience in an entrepreneurial environment with a proven track record of growing D2C business

  • Creative problem solving and critical-thinking skills

  • Autonomous and self-driven, high energy. 

    ALL INTERESTED CANDIDATES CAN SUBMIT AN APPLICATION HERE.

 

Apply Now