Overview

The Communications team uses creative and strategic tools to further the mission of the National Geographic Society, while maintaining our place as one of the world’s most trusted non-profit organizations and global brands. The Division’s creative minds develop and execute mission-driven, on-brand and strategic communications, marketing, creative and impact media for the National Geographic Society and amplify this content on our own channels, across NGP and through outside partners and earned media. The team is composed of six integrated departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.

Reporting to the Senior Director, Impact Communications, the Senior Manager, Impact Communications will oversee communications planning and execution for a number of Explorer-led programs. This position will direct the strategy and implementation of outreach and engagement and will amplify the right message, at the right time, to the right audience in support of the goals of NGS, the Communications team and the program. The Senior Manager will also champion the Society’s mission, ensuring all communications reflect the brand’s voice and messaging.

Please submit your resume along with three relevant press clips and a writing sample (e.g., press release, op-ed, media toolkit, etc.).

Responsibilities Include:

  • Communications Strategy: Develops and directs comprehensive communications strategies, working collaboratively with programmatic teams, communications colleagues and external partners, to advance understanding, admiration and support for the Society’s Explorer-led programs and the overall profile of the Society’s mission. Writes and edits compelling media pitches, press releases, statements, op-eds, talking points, fact sheets, journalist briefs and other short form media and communications products. Ensures a consistent cadence of earned media, owned media, social media and speaking opportunities. Develops and refines messaging to connect our work with key audiences. (45%)
  • Media Outreach and Engagement: Proactively directs external media relations and outreach to broaden awareness of key Explorer-led programs and increases the visibility of NGS. Cultivates and maintains relationships with reporters. Secures high-quality coverage. Proactively identifies, develops, refines and executes strategies to build new audiences. Drafts, refines and distributes communications materials including press releases, blog posts, op-eds, etc. Host media trainings, prepares and accompanies Explorers, executives and other spokespeople for media interviews; develops media briefings and provides guidance, feedback and counsel on opportunities and crises. (25%) 
  • Content Curation and Materials Direction: Works with our Content and Editorial colleagues to ideate and curate content to support communications strategies for our Explorer-led programs. Ensures content has a cohesive tone and style across platforms including targeted mailings, social media, blogs, web pages, email campaigns, fliers, newsletters, and promotional products. Manages a consistent messaging platform, including the development of messaging tool kits to ensure related NGS ambassadors are well equipped to deliver our impact messaging. (15%)
  • Ad Hoc Initiatives: Strategizes communications and public relations opportunities for other verticals and special projects that advance the Society’s mission, which include but are not limited to those that touch corporate communications, internal communications, education, executive visibility, DEI, etc. (15%)

 

What You’ll Bring

 

Education

Bachelor's degree preferred.

 

Minimum Years of Experience   

5+ years of discipline experience in strategic communications and media relations.

 

Necessary Knowledge and Skills

  • Experience developing and executing communications strategies—including writing communications plans and developing key messages.
  • In-depth understanding of news media with the ability to create and maintain solid relationships with press contacts. 
  • Experience with communication in the areas of ocean protection, land conservation, wildlife and/or human history and culture.
  • Strong verbal and written communicator able to synthesize and translate complex material into clear and concise language tailored to audience needs.
  • Ability to work under tight deadlines while effectively managing both long- and short-term projects. 
  • Excellent professional judgement with the ability to  balance the needs of multiple stakeholders at any given time and be comfortable managing projects independently.

 

Desired Qualifications

  • Staff management experience desired.
  • Proficiency with Cision or experience using another media database preferred.
  • Additional languages are helpful but not required.
  • Existing relationships with press and media contacts is a plus.

 

Supervision

0-1 direct reports.

 

Job Designation

 

Hybrid - This position has been designated Hybrid, meaning your position will be performed from NGS Base Camp three fixed days a week (Tuesday, Wednesday and Thursday) and can be performed remotely for two fixed days a week (Monday and Friday).
Apply Now