The Senior Manager, Digital Education will support and lead the ongoing transformation of the Tom Ford Beauty approach to field education by expanding digital learning through the development and execution of content strategies that support our commercial ambitions, managing the ongoing development of, testing and performance improvement of our LMS and CMS while accelerating the digital competencies of our global and field teams.  They will help build a continuous, personalized, agile, engaging digital learning journey that supports the brand strategy, drives business outcomes in all of our distribution corridors and elevates our retail employee & customer experience to drive loyalty and repeat business.

They will work closely with the Education and Artistry team and subject matter experts to create structure, processes and engaging digital learning content that complements & amplifies the brand’s IRL (classroom and in-store) learning experiences. They will focus primarily on creating e-learning content to enhance the artistry, customer service and product knowledge of our in-store teams. They will leverage & support existing technologies and help to source, evaluate, recommend and implement relevant, engaging new digital learning solutions for our field employees. 

Key Responsibilities:


Create engaging, innovative digital learning content that meets learning objectives and supports brand strategy

  • Contribute to adopt training needs analysis.
  • Map the execution of NPL/Evergreen E-learning content every season.
  • Design & develop digital learning modules in Articulate Storyline 360.
  • Update existing digital learning modules to be legally compliant and contain most updated product information. Communicate all adaptations as required.
  • Create infographics and visual assets that can be leveraged across all educational platforms and modalities.
  • Help to gather data, feedback and insights on digital learning content and apply these insights to continually improve our digital learning user experience.
  • Help to source, evaluate, recommend and implement new digital solutions to build capabilities for the future.

Lead Digital Operations and logistical support to existing learning technologies

  • Lead technical support and implementation strategy to the broader teams to enable access to learning technologies as needed.
  • Lead the ongoing development, optimization, user-testing and implementation strategy of the TFX platform
  • Collaborate closely with Education & Artistry team and corporate partners to facilitate the implementation of all TFB e-learning curriculums onto the ELC Academy platform.
  • Partner with Education & Artistry team to synthesize key learning from analytics and provide ongoing feedback and recommendations for optimization.
  • Maintain translation database and provide change leadership to optimize the translation process.

Collaboration & Teamwork

  • Collaborate closely and productively with the Education & Artistry team, subject matter experts and corporate partners.to ensure digital content aligns to seasonal objectives.
  • Help to apply a design thinking approach to design and development of all learning experiences.
  • Embrace and adopt a test-and-learn mindset.
  • Provide support to Education initiatives as needed.
  • Partner closely with regional teams to ensure content is timely and easily adaptable.


  • Support the design and implementation of tools & reports to evaluate and measure the impact of digital educational initiatives.
  • Provide executive summaries of reports and recommend actions based on them.


Experience Needed

  • 5+ years of relevant learning & development experience which includes experience in a digital learning environment creating content and driving strategy
  • Demonstrated proficiency in developing e-learning modules and training solutions using Articulate Storyline 360
  • Experience with evaluating and implementing digital learning solutions to support commercial strategy
  • Experience with building and maintaining Learning Management Systems, Content Management Systems.
  • Experience with Microsoft technologies including Office 360 Suite (Word, Excel, PowerPoint, Outlook, Teams)
  • Experience in Adobe Photoshop, InDesign, Illustrator and Premiere Pro
  • Experience in direct and indirect leadership, influencing broader organization and regional brand partners, negotiating with vendors, etc.

Skills Needed

  • Fluency in Articulate Storyline 360, Adobe Photoshop, InDesign, Illustrator, Premiere Pro
  • Fluency in digital learning solutions and all consumer-facing digital channels
  • Understanding of principles of adult learning, instructional design, learning analytics
  • Ability to manage multiple projects and cross-functional deliverables simultaneously
  • Strong self-motivation, organization, collaboration, leadership, critical thinking, problem solving and stakeholder management skills
  • Strong writing, editing and verbal communication skills
  • Continuous learning mindset, proven track record of agility and ability to remain abreast of latest trends and insights in digital learning and adult education
  • Design Thinking methodology and mindset
  • Consumer-centric approach
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