Overview

Position Summary

University Life works in collaboration with students, faculty and staff throughout Columbia to share information, resources, events and initiatives that enhance the student experience. Our efforts all connect to core values for the Columbia community: 

  • Inclusion and belonging

  • Health and well-being

  • Sexual respect

  • Community citizenship

University Life has significant reach: its primary audience of 30,000+ includes Columbia students (graduate and undergraduate across all schools and colleges), with secondary audiences that include faculty, staff, and alumni.

University Life is seeking a qualified and experienced communications professional to play a pivotal role in executing its communications and marketing strategy. Reporting to the Executive Director of Communications, the Content Strategist and Editorial Coordinator will create content to support both the promotion and awareness of University Life’s work and to build the student community across the University’s 17 schools. The Content Strategist will help plan, draft, edit and coordinate both the daily flow of communications through University Life and will project manage key strategic communications priorities and campaigns. 

The Content Strategist will be responsible for planning, drafting, editing and sharing content across the University Life’s robust web presence and messaging portfolio (eg. newsletters, annual reports, crisis messaging, web copy, blogs). University Life’s digital platforms help connect students to important Columbia resources, find relevant information about student engagement opportunities and help educate them about the community’s core values (inclusion and belonging, health and well-being, sexual respect, community citizenship).The Content Strategist will manage the University Life’s website, editorial calendar and create content for the other key communications, including weekly email blasts to students and crisis response messaging. 

The Content Strategist is the primary point of responsibility for the University Life and Sexual Respect websites, and partners with key partners and the Student Life team to develop and execute innovative and timely communication campaigns to lift up programming, events and projects across University Life and the broader University.

University Life is operating on a hybrid schedule. 


Responsibilities

The Content Strategist and Editorial Coordinator will work within a four-person communications and marketing team, and collaborate with a variety of internal and external stakeholders to: 

  • Plan, draft and ensure high quality traditional and digital content, including email blasts, newsletters, website updates and printed marketing materials

  • Project manage large initiatives as they arise within the Communications team such as periodic campaigns or projects 

  • Manage the Communications Team’s editorial calendar

  • Ensure that all promotional and marketing materials meet the standards of the University Life brand and voice

  • Work collaboratively on document reviews and incorporate any edits to internal or external communications

  • Support in-person and virtual events, including livestreaming and documentation

  • All other duties as assigned


Minimum Qualifications

  • Bachelor’s degree or equivalent experience required
  • 3-5 years of relevant work experience
  • Passion for University Life’s s mission and values 
  • Experience with Drupal, Email marketing platforms such as Mailchimp or CiviCRM, Google Analytics, G Suite, Adobe Creative Cloud (in particular, Illustrator, InDesign, Photoshop)
  • Excellent verbal, writing and editing skills; finalists will be asked to respond to written thought exercises
  • Proficiency in social media (Facebook, Twitter, Instagram, YouTube), Sprout and similar platforms
  • An understanding of how to leverage newsletters, marketing materials, websites and e-newsletters to meet strategic communications objectives

Preferred Qualifications

  • Achievement orientation and demonstrated success in tracking projects from inception to completion
  • Ability to be available as needed during off hours for rapid responses/crisis communications
  • Developed exemplary verbal and written communications skills and attention to detail
  • A strong understanding of workflows, processes and systems to keep the work organized and prioritized
  • Strong computer skills including mastery of Google products
  • Experience leading through influence and experience in a collaborative team environment
  • Have strong organizational skills
  • Use sound judgment to drive communications initiatives and campaigns

Other Requirements

The successful candidate will bring a passion for detail, innovation and an ability to listen carefully and build lasting relationships with internal ‘clients’, partners and team members, driven by an overarching goal of ensuring consistent excellence across the University Life’s content channels. The successful candidate will be capable of independent work coordinating multiple responsibilities and projects at one time in a fast-paced environment.  Client service orientation is essential. 

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