Overview

We are looking for a professional with at least 5 years of experience in digital strategies and engagement, who has
  • Developed and implemented creative social media campaigns designed to engage target audiences, raise awareness of issues and inspire users to action.
  • Both managed and been a part of successful and failed campaigns and understands what went well and how to improve upon what did not work.
  • Experience working with web designers and developers in building websites and mobile applications.
  • Graphic design capabilities, including creating both print and digital materials
  • Proficient in Adobe Creative Cloud applications, such as Photoshop, Illustrator and InDesign (or comparable software), to design basic campaign materials, such as fact sheets, presentations, social media graphics, print and digital advertisements, email templates, etc.
  • A thorough knowledge of digital analytics and ability to report on those metrics, both verbally and in presentation format in a way those that don’t have basic knowledge about analytics can understand, and can interpret those metrics to adjust campaigns as needed.
Ideal candidate has a background in public affairs and issues management. As a regular reader of industry and news publications, is just as likely to spend a weekend afternoon digesting the latest Wired as they are The New York Times. Is an active member of professional networks that support innovation in the digital space. Is continuously monitoring digital/social media trends and thinks creatively and proactively about how to translate those trends into tools for communications strategies, opportunities for clients, and new business for JT. Is able to manage multiple projects in different subject areas simultaneously.

Specific responsibilities include:
  • Serving as a key member of both strategy and project teams and provide specialist support, advice and implementation around campaign design for and use of digital platforms
  • Serving as a collaborative creative partner and project manager to ensure deadlines and client and agency budgets are met
  • Collaborating with Creative Director on digital tools and platforms to best suit individual client needs
  • Producing current, on-trend digital solutions including web design, social and paid media, apps, digital signage and video 
  • Benchmarking against industry leaders to remain current and on-trend 
  • Helping to mentor agency staff on digital strategies best practices
  • Collaborating on strategies to better leverage JT’s social platforms as a business development tool
  • Proactively engaging in agency new business development including proposal writing, participating in new business pitches, building contacts and conducting outreach to new business leads

Requirements
  • BS or BA degree
  • Project management experience  
Experience
  • At least five years of experience in organic and paid digital strategies with a progressive career track demonstrating increased levels of responsibility
  • Has conceptualized and implemented robust organic and paid social media campaigns from start to finish
  • Ability to demonstrate impact of social media campaigns
Skills
  • Professional experience using digital advertising platforms including but not limited to Facebook Business Manager, Google Ads, LinkedIn Campaign Manager, TikTok for Business and Twitter Ads
  • Understanding of the various elements that go into organic and paid digital campaigns and content production, including photography, graphic design, HTML, CSS and video production
  • Understands the communications toolbox, including media relations, grassroots outreach and email marketing, and how to best leverage digital strategies and tools to enhance those efforts
  • Thorough knowledge of SEO and digital content marketing strategy
  • Working knowledge of Adobe Creative Cloud applications including Photoshop, Illustrator and InDesign
  • Working knowledge of content management systems including WordPress and Squarespace, and able to recommend the best platform for each client proiect
  • Current Google Ads, Google Analytics and Facebook Marketing Certification.
  • Self-starter – will continue to learn and grow so creative and strategic ideas are enhanced
ABOUT JT:
Jasculca Terman Strategic Communication’s passion and purpose is to advance business and policy agendas with compelling storytelling, media and advocacy ... to protect people, reputations and brands through rapid and reliable crisis management ... to inspire and motivate by staging compelling and memorable events ... to educate, empower and engage through strategic use of digital and social platforms. To learn more visit www.jtpr.com.
Interested candidates should email their resume, cover letter and two references to lauren_foley@jtpr.com
 
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