In most sports marketing positions, you'll be offering public relations and advertising services to teams or events. The majority of sports marketing positions are available at advertising firms, public relations agencies, and other media enterprises that provide marketing services. If you’re interested in sports marketing jobs, here are six jobs you can pursue!


A sportswriter is a journalist who focuses on sports coverage. Sportswriters often have a deep awareness of the sport they cover as well as sports statistics, which they use to incorporate data about specific teams or players in their writing. As a sports journalist, you could work for a website, television network, newspaper, radio station, or any other media that cover sports. The national average salary for this position is $31,516 a year.

Marketing Assistant

A marketing assistant collects data that is used to create marketing campaigns and assists a marketing team in completing projects. Marketing assistants can do market research, maintain track of market trends, and produce copy for marketing materials. Some marketing assistants also assist with managing current marketing efforts and improving them over time by tracking which components are successful and modifying materials and schedules as needed. The national average salary for this position is $46,335 a year.


This position often works in the media and covers live events. Sports broadcasters may narrate the happenings of a sports game or provide play-by-plays of interesting moments during a game in sports marketing. They can work on a variety of platforms, including the internet, television, radio, and live at a sporting event. The national average salary for this position is $54,538 a year.

Market Researcher

A market researcher collects and analyzes data for marketing purposes. They can be useful in developing successful marketing strategies for athletes or teams that adapt to current market trends, as the sports industry is continuously evolving and growing. Aspects of the industry such as ticket sales, advertising reach, and customer response to past advertising efforts may be considered by market researchers. The national average salary for this position is $56,161 a year.

Public Relations Manager

A public relations manager oversees the preparation of marketing materials and manages a public relations staff. They may also act as a spokesman for their clients and make statements to the media, facilitating communication between them and the general public. A public relations manager in sports marketing may represent an individual player, a sports team, or an organization to help them develop a positive public image. The national average salary for this position is $58,356 a year.

Advertising Manager

An advertising manager oversees the creation and distribution of advertising materials by an advertising team. They negotiate contracts with media organizations such as newspapers, radio stations, and television networks to allow them to broadcast advertising materials such as commercials and print ads. In sports marketing, an advertising manager may be in charge of the advertisements made for a given team or sporting facility. The national average salary for this position is $63,787 a year.

Discover Sports Marketing Jobs with ColorComm Search

Interested in sports marketing jobs? Start your search with ColorComm Search! We are a user-friendly recruiting platform that assists you to find a job in the advertising and marketing industries at prominent companies. To learn more, contact us today!