A social media manager is a professional who handles a company’s social media presence. They should be equipped to work across a variety of platforms, depending on the profile of the company that they are representing. A social media manager is responsible for creating content, responding to comments on said content, and driving up a company’s online engagement. Social media managers seek opportunities to increase brand exposure and audience engagement for their company. 

The job is multifaceted, requiring the candidate to wear multiple hats. The dynamic role requires the candidate to tap into skills of data analysis, community moderation, entrepreneurship and innovation. 

Other responsibilities include:

  • Conducting research on audience preferences and trends
  • Designing and implementing appropriate and captivating social media strategies
  • Setting specific objectives for audience engagement
  • Reporting on Returns on Investment (ROI) 

Here, we provide a template for a social media manager job description so that you can attract the most qualified candidate for your company. As every company is different and has different needs, characters and clientele, you should customize this template to meet your specific job requirements. Once completed, you can post and let potential employees find a job using our resources. 

Similar job titles for a social media manager include:

  • Social media marketing manager
  • Digital media manager
  • Social media director

Job Brief for Social Media Manager

We are seeking a talented social media manager to oversee our social media accounts. You will be responsible for creating original visual, text and video content, managing posts, curating our feed, and responding our followers. You will have a clear understanding of our company’s direction and profile and will work to manage our company image in a cohesive way to achieve our marketing goals. 

As a social media manager, you are expected to keep abreast of the latest developments in social media trends and digital technologies. You should be adept at navigating a variety of social media platforms, have exceptional communication skills, and have the ability to express our company’s views with creativity. 

You should be able to manage our social media presence to ensure high levels of audience engagement and web traffic. 

Roles and Responsibilities

As social media manager, some of your regular responsibilities include:

  • Researching audience preferences and social media trends
  • Designing and implementing social media strategies across all of our content buckets that align with our company values and goals
  • Being willing to engage with new social media platforms to help us increase our social media presence, if necessary
  • Monitoring our SEO and web traffic metrics
  • Communicating with our followers, responding to queries in a prompt manner, while also overseeing customer reviews
  • Growing our existing follower base
  • Managing the design of our social media accounts (Facebook timeline cover, blog layout, profile pictures, etc.)
  • Suggest and carry out new projects that help to drive brand awareness, such as competitions and promotions
  • Keep abreast of the latest technologies and trends in social media and digital marketing

Skills and Requirements

  • Work experience in social media management, social media, or digital media 
  • Hands-on experience in content management
  • Impeccable copywriting skills
  • Able to deliver creative content across a variety of mediums – text, video and image
  • In-depth knowledge of keyword research, Google Analytics and SEO
  • Familiar with online marketing channels
  • Familiar with web design 
  • Exceptional communication skills
  • A creative and flexible mindset
  • The ability to work independently and in a team
  • Strong sense of time management, as a good portion of your work will be time-sensitive
  • Analytical skills. You need to be able to assess the company’s current digital marketing plans and identify any weaknesses while recommending strategies for improvement
  • Ability to multi-task
  • A BSc degree in Marketing or a relevant field 
  • Testimonials and references from previous clients, companies or other job experiences
  • A strong network in the social media/digital marketing world is a plus

Frequently Asked Questions

What exactly does a social media manager do?

A social media manager oversees a company’s online presence. They are in charge of how a company interacts with the public across all social media platforms. They also ensure that the voice and image of the company are cohesive across all social media platforms; at the same time, they should have the creativity and flexibility to tailor the content for each platform so that it is appropriate in tone (for instance, content posted on Instagram should have some variations from content posted on LinkedIn). Social media managers also devise and implement social media strategies and collect data on audience engagement. They also research trends in the social media landscape, as well as those that emerge from the company’s online interactions with customers. The key impetus behind a social media manager’s role should be to increase a company’s online presence, as well as audience engagement generated through that presence. 

What are the responsibilities and duties of a social media manager?

Briefly, a social media manager needs to ensure that:

  • A company’s interactions with the public through social media are running smoothly
  • A company’s social media presence is thriving and engaging

This can be achieved through:

  • Analyzing data
  • Identifying social media trends
  • Planning digital campaigns 
  • Building online communities

What makes a good social media manager?

A good social media manager knows how to engage others. They can leverage monitoring tools for insights and align their content with a company’s goals and values. They need to have an eye for trends, the ability to curate and create compelling content, and engage effectively with a company’s followers while reaching out to potential followers at the same time. 

Who do social media managers work with?

Apart from engaging with an online audience, social media managers also work with other members of a company’s marketing and communications team. They might work with a social media strategist, interns, designers and content curators to carry out their vision and ensure that all social media efforts support a company’s goals, identity and vision.