Reporting to the Director, Brand, the Manager, Brand is a key member of the Brand and Creative team assisting in the development, execution, and monitoring of NGS’s brand strategy. The incumbent is a creative and analytical leader who will work to maintain and uphold the NGS brand image through the implementation of brand activations. They will work closely with members of the Brand and Creative team, craft compelling brand communications, and promote National Geographic brand positioning and pillars. They will also work across the Communications division and the entire Society to bolster brand awareness, reputation, and affinity.

The Manager, Brand will be responsible for helping move projects from idea to implementation. This includes creating and delivering brand education activities, planning and coordinating brand activations, as well as monitoring and reporting on project and campaign success.

Your Impact

Responsibilities Include

  • Oversee National Geographic brand management to support brand education activities focused on NGS staff and partners, ensuring compliance with brand standards and linking brand strategy to audience touchpoints. (25%)  

  • Drive the development and execution of assigned brand communications (brand copy, brand creative, brand activations) aligned to NGS brand standards and in support of NG Next goals. (25%)

  • Lead strategic alignment with other Communications division departments and cross-functional teams to identify, plan, develop, and deliver cohesive, brand reinforcing assets for all brand opportunities to include creative brief development and management to meet defined goals. (25%)

  • Prioritize creative projects and make sure they are completed on time with the help of Creative Production Manager and Research Manager. (20%)

  • Serve as strategic advisor and thought partner to VP, Brand and Creative on brand activations and opportunities. (5%)

What You’ll Bring

Educational Background
Bachelor’s degree is required. Credentials in communications, marketing, business, or related fields.  

Minimum Years and Types of Experience

5 years of brand management experience working in a complex, matrixed organization with global brand recognition.

Necessary Knowledge and Skills

  • Experience in brand management or brand marketing.  

  • Creativity, flexibility and passion for managing a wide range of brand promotion and marketing needs, requests, and opportunities. 

  • Knowledge of creative processes and experience working collaboratively with in house and agency creative teams, and cross-divisional and cross-functional teams. 

  • Excellent verbal and written communications skills.

  • Experience with product/project/budget management. 

  • Advanced knowledge of Office and Google suite of products. 

  • Must be detail oriented, critical thinker, and problem solver. 

  • Ability to handle sensitive information confidentially and exercise good professional judgment.

No direct reports

Salary Information
As a leading nonprofit organization, National Geographic Society offers competitive salary and total rewards to attract, develop, and retain an innovative and dynamic workforce.

The salary range for this position starts a $82,000

Job Designation

Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if they prefer.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 

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