Planned Parenthood Federation of America (PPFA) is the national umbrella organization for the nation’s leading network of women’s health care providers, educators, and advocates, serving women, men, teens and families. Planned Parenthood Action Fund (PPAF) is the advocacy and political arm of PPFA. For over 100 years, Planned Parenthood has done more than any other organization in the United States to improve women’s health and safety, prevent unintended pregnancies, and advance the right and ability of individuals and families to make informed and responsible health care decisions.  

Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seeks a Creative Copywriter. Reporting to the Senior Editorial Director, the Senior copywriter will partner closely with the Senior Creative Director, and other team members across the Communications & Culture Division, to develop original headlines, copy and content for priority brand and marketing campaigns — ensuring PPFA's tone of voice, key messages, gender inclusivity, race equity and creative ideas are resonant, on-brand, and communicated clearly to our diverse audience targets. The ideal senior copywriter will live and breathe ideas — relishing the brainstorming process — and be responsible for collaborating with the Editorial, Creative (and other relevant teams) on headlines, message framing, brand positioning, and supportive copy in support of our advocacy, health care, and education work. The position may be based in New York City or Washington, DC, but candidates across the country (telecommuters) will also be strongly considered. 


    • This factor is about the substantive focus of the job encompassing the scope, depth and difficulty of the work.
    • Collaborate with Senior Editorial Director & Senior Creative Director to develop strong, tight, and creative headlines, creative concepts, brand positioning, themes and content for organizational campaigns and initiatives
    • Play an active role in brainstorming content and creative for our owned and paid properties and channels, across a range of subjects
    • Create concise copy that resonates with diverse audiences, using a honed racial and social justice lens to create inclusive, non-stigmatizing, and culturally relevant concepts
    • Support video scriptwriting and content for ads, audio, and video 
    • Research industry-related topics and identify gaps in our content
    • Write supporting copy for digital and social content for brand and marketing campaigns
    • Regularly monitor content written by others for brand tone and brand consistency
    • Liaise with creative and marketing teams to enrich brand content and copy — using strong verbal and written communication skills
    • Support Editorial team leadership to review/edit assets from across national office and monitor document queue 


    • Builds and nurtures strong relationships with colleagues and senior leaders across the organization
    • Embeds in creative brainstorming for internal conferences, owned channel observances, and marketing efforts, and campaigns, to help shape and craft ideas for content
    • Presents and communicates creative concepts to key stakeholders clearly
    • Understands strategy and is solutions-oriented with exceptional copywriting, brand messaging, and brand positioning writing skills.
    • The successful candidate has a passion for health equity and a solid understanding of systemic barriers in the U.S. that block communities' access to care and economic well-being
    • Creativity and ability to tell a compelling story through script-writing or ad-copy
    • The successful candidate will have a familiarity with social media and will be able to generate sharp, engaging content in rapid response as needed
    • She/he/they will have creativity and be able to combine visual and written tools to effectively tell stories
    • The successful candidate has experience working in a deadline-driven environment and has the ability to manage and prioritize several projects at once
    • She/he/they should have attention to detail, sound judgment, and strong time management and communication skills
    • Ownership and accountability. The successful candidate must own the quality of the end product and ensure deliverables are made on-time, every time regardless of complexity  


    • Demonstrates curiosity and is open to learning
    • Shows a willingness to pitch in / jump in when needed
    • Able to operate in a highly matrixed, fast-paced and demanding environment — has a flexible style, and a professional, problem-solving attitude
    • Support Editorial and Creative team on special projects as assigned
    • Demonstrates a collaborative, diplomatic work style; able to ideate amongst diverse communities and individuals;
    • Shows an willingness to interpret and navigate complex and layered feedback while still maintaining a point of view
    • She/he/they must possess good collaboration and copywriting skills, be familiar with creative concepting, and be able to write tight on-brand copy for a wide variety of sexual and reproductive health issues (medical knowledge is not required) for a multitude of audiences.
    • The successful candidate remains positive, and is able to process and shift with feedback, effectively incorporating changes into written products and/or discussing with accountability 

Knowledge, Skills and Abilities (KSAs):

    • 2-5 years experience in a creative copywriting role
    • 1-3 Examples of copywriting for marketing, advertising or advocacy campaigns
    • Ability to juggle multiple projects and deadlines successfully, and jump in, and “roll-up-sleeves” as necessary
    • Energetic, creative, innovative approach, with demonstrated ability to develop new ideas and solutions
    • Knowledge of diverse groups, experience working with a multicultural workforce, and sensitivity to and appreciation of cultural differences are required.
    • Passion for sexual and reproductive health and rights
    • Portfolio of work/copy examples that demonstrate an ability to write creatively, within brand guidelines
    • Experience working in an agency setting and collaborating with creatives is a plus
    • Experience in non-profit or progressive spaces a plus
    • Bachelor's Degree in advertising, creative writing, communications or related field 


    • 5%

Starting Salary: 70k

Final offers for this job will be based on capabilities and will be made within the parameters of the PPFA compensation program. Total offer package to include generous vacation + sick leave + paid holidays, individual/family provided medical, dental and vision benefits effective day 1, life insurance, short/long term disability, paid family leave and 401k. We also offer voluntary opt in for Flexible Spending Account (FSA) and Transportation/Commuter accounts.   

We value a truly diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.  We're committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

PPFA participates in the E-Verify program and is an Equal Opportunity Employer

Please apply using this link: https://jobs.lever.co/ppfa/e8761cbc-84ec-44a8-bf53-0f60b0776f18
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