Overview

Position Title:  Digital Marketing Associate

Summary:
The Dorothy A. Johnson Center for Philanthropy (Johnson Center) at Grand Valley State University was established in 1992 with support from the W.K. Kellogg Foundation. Our mission is to be a global leader in helping individuals and organizations understand, strengthen, and advance philanthropy, resulting in a smart, adaptive sector that helps create strong, inclusive communities.
We put research to work with and for professionals across the country and the world. Through professional education offerings; research, evaluation, and consulting services; and bold thinking to advance the field; we support a philanthropic ecosystem defined by effective philanthropy, strong nonprofits, and informed community change.
The Johnson Center is seeking a Digital Marketing Associate to join the Communications and Engagement team. This is a full-time position located on the Pew Campus at GVSU. 
The Johnson Center offers a number of ready-to-purchase “products.” These products include: 
  • Seats in our online professional development courses 
  • Subscriptions to our quarterly journal on philanthropy, The Foundation Review
  • Digital badge credentials (in development)
  • Customized private dashboards within our interactive data platform, Community Insight (in development)
  • Customized professional development offerings.
As the Digital Marketing Associate, you will be responsible for working with colleagues across the Johnson Center to understand our products - what they are, how they work, why they are useful, and who would find them beneficial. For instance, this means learning about the courses we offer and understanding which types of nonprofit and/or foundation practitioners would find them valuable.
With support from your colleagues, your job will then be to translate that understanding into effective digital marketing campaigns that generate purchases. Successful campaigns will include strategic outreach and partnership development over time, understanding and targeting audiences across digital (and sometimes in-person) platforms, and, most importantly, taking the time and care to fully understand the Johnson Center’s work and why it is impactful for the nonprofit field.
Key to this position is maintaining the highest quality standards for written and graphic content - including avoiding typos, adhering to the Johnson Center’s editorial and brand style guide, and bringing an awareness of inclusive language and imagery to all of our work.
As the Digital Marketing Associate, you will report to and regularly meet one-on-one with the Director of Communications and Engagement, who will work closely with and support you. On-the-job training and professional development opportunities will be available.
Diversity, equity, inclusion, and social justice commitment from the Johnson Center: We actively seek a diverse pool of applicants from, or who have worked closely with, historically underrepresented groups, including but not limited to people with disabilities, people of color, LGBTQ+ people, first or second-generation immigrants, and all socioeconomic backgrounds.
Required Education: 
  • Bachelor’s degree plus 2 years of professional experience OR 4 years of professional experience in sales and digital marketing.
Required Experience: 
  • Demonstrated ability to write creatively and succinctly.
  • Demonstrated ability to build strong, collaborative relationships within a workplace and with partner organizations and individuals.
  • Demonstrated success co-creating and implementing marketing campaigns, managing multiple campaigns at the same time, and ensuring project-specific content blends seamlessly with general communications messaging and strategies.
  • Strong experience working with social media in a professional setting.
  • Exceptional attention to detail.
  • Strong computer skills for communications and marketing tasks – experience with Microsoft Office Suite required.
  • Demonstrated ability to work on a diverse team, meet deadlines, and manage multiple tasks.
  • Ability to work effectively as part of a team, including strong collaboration, interpersonal, and cultural responsiveness skills.
Preferred Experience:
  • Degree preference will be given to degrees in marketing, communications, business, nonprofit management, or related discipline.
  • Experience in philanthropy or the nonprofit sector, with an understanding of philanthropy or nonprofits at the local, regional, and national levels.
  • Experience in higher education student recruitment (specifically adult learners) or institutional marketing.
  • Experience with videography.
  • Experience with email marketing systems (MailChimp preferred), databases, event registration systems (Eventbrite preferred), customer relations management systems (Salesforce preferred), Adobe Creative Suite software, and general web content management systems (WordPress preferred).


Responsibilities – Essential Functions:
  • Work independently and as part of the Communications and Engagement team to plan, execute, and evaluate outreach strategies and goals for the Johnson Center and our team.
  • Plan and execute digital marketing campaigns, including:
  • setting and managing timelines and budgets;
  • creating and sharing compelling content on different platforms;
  • setting goals, tracking and reporting out on campaign metrics.
  • Leverage digital platforms like MailChimp, LinkedIn, Google, and Twitter to reach new and existing audiences to generate revenue. Manage the Johnson Center’s social media channels, including Twitter and LinkedIn. This includes content creation, scheduling, and audience engagement.
  • Explore and experiment with new digital platforms to determine if they will be helpful to our goals.
  • Work with Johnson Center colleagues to plan and execute paid advertising campaigns and strategic sponsorships.
  • Research, identify, and connect with potential audiences – including individuals, organizations, and networks – to build awareness of our products and services and build our audience/client base. This work will include reaching out to people you do not already know - it will include making phone calls, sending emails, connecting over social media, etc.
  • Develop a variety of marketing content within the Johnson Center’s existing brand guidelines, including social media posts, e-newsletter content, blogs, testimonials, simple graphics, or other tools that will help us reach audiences and sell products. This work will include copywriting, editing, giving and receiving feedback, and shaping messages.
  • A willingness to experiment individually and as a team, to learn new things, to take initiative and problem solve, and to work in a collaborative environment.
Responsibilities – Non-Essential Functions:
  • Other duties as assigned
Salary and Benefits: The salary for this position is $40,791-$61,187 depending on experience. The Digital Marketing Associate position is eligible for the GVSU AP benefits package including paid vacation and sick time, health insurance, and retirement plans. 
For more information on benefits, please visit https://www.gvsu.edu/hro/benefitswellness/executive-administrative-and-professional-staff-benefits-464.htm  
ADA Specifications: This position is mostly sedentary and operates in a professional office environment. Flexible work arrangements are available according to GVSU remote work policies. For more information, please visit https://www.gvsu.edu/fwa/. The position routinely uses standard office equipment such as computers, phones, printers, and photocopiers. Occasional local and nationwide travel may be required. 
Department/Division:  Dorothy A. Johnson Center for Philanthropy (a part of the Center for Scholarly and Creative Excellence)
Campus Location: The Johnson Center is located on the Pew Campus of Grand Valley State University. We are housed in the Bicycle Factory (BIK 200), which is close to Winter and Secchia Halls and the Seidman College of Business.
How To Apply: Confidence can sometimes hold us back from applying for a job. Here’s a secret: there's no such thing as a "perfect" candidate. The Johnson Center is looking for exceptional people who want to make a positive impact through their work and help create an organization where everyone can thrive. Whatever background you bring with you, please apply if this role would make you excited to come to work every day. 
Apply online at jobs.gvsu.edu and select "Apply now.”
Please include a cover letter and resume. Feel free to include links to any social media handles, blogs, or websites you manage within your cover letter.
The online application will allow you to attach these documents electronically. On the application, you will be required to provide names, phone numbers, and e-mail addresses for three professional references. Applicants selected for interviews will be required to submit official transcripts prior to the interview. If you need assistance, call Human Resources at 616-331-2215. Job-specific questions may be submitted to jcp@gvsu.edu.
Application Deadline:  The Johnson Center will begin reviewing applications on January 4, 2022. 

Allendale, Michigan 49401 - (616) 331-5000
For more information about Grand Valley, see our website at www.gvsu.edu

Grand Valley State University is an EOE which includes protected veterans and individuals with disabilities. See http://www.gvsu.edu/affirmative/. TDD Callers: Call Michigan Relay Center at 711 (in State) or 1-800-833-7833 (out of State)

 
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